Experience :

- 6-12 years of experience in strategic partnerships, alliance management, tourism marketing, travel, hospitality, aviation, or related industries.
- Proven experience working with tourism boards, airlines, hospitality partners, or destination marketing organizations.
- Strong track record in securing partnership funding and managing joint marketing campaigns.

Reporting To: Sr. VP & Head Marketing

Qualifications

- MBA or Post-Graduate qualification preferred.

Location : Mumbai

Role Purpose :

Trade Relations & Strategic Alliances will be responsible for developing, managing, and strengthening strategic relationships across the travel ecosystem, including tourism boards, destination and attraction partners, airlines, hotel chains, and other key stakeholders. The role will drive joint marketing initiatives, secure co-operative marketing investments, and ensure the successful execution of partnership commitments that support business growth, brand visibility, and customer acquisition objectives.

The position requires close cross-functional collaboration with Business, Marketing, Product, MIS, Finance, Accounts, Legal, and Operations teams to identify partnership opportunities, negotiate commercial agreements, execute campaigns, monitor performance, and ensure seamless closure of all contractual and financial commitments.

Key Responsibilities

Strategic Partnerships Management

- Develop and manage strategic relationships with tourism boards, national tourism organizations, attractions, airlines, hotel partners, and other travel ecosystem stakeholders.




- Identify and cultivate new partnership opportunities aligned with the company's growth and marketing objectives.
- Act as the primary point of contact for partners and maintain strong, long-term business relationships.

Joint Marketing & Campaign Management

- Conceptualize and implement co-branded marketing campaigns with partners across online and offline channels.
- Develop annual partnership and marketing plans to maximize joint business opportunities.
- Coordinate with internal teams and external partners to ensure timely execution of campaigns and promotional activities.

Commercial Negotiations & Funding

- Negotiate marketing support, co-op funding, sponsorships, and commercial agreements with partners.
- Secure partner investments and ensure optimum utilization of approved budgets.
- Track and deliver agreed commercial commitments, marketing KPIs, and passenger/revenue targets.

Cross-Functional Coordination

- Collaborate closely with Marketing, Business, Product, Revenue, MIS, Finance, Accounts, Legal, and Operations teams to ensure smooth implementation of partnership initiatives.
- Facilitate contract execution, compliance reviews, campaign approvals, and budget management processes.

Performance Tracking & Reporting

- Monitor campaign performance, ROI, partner commitments,



and business outcomes.
- Prepare periodic reports, presentations, and business reviews for internal stakeholders and external partners.
- Ensure accurate tracking of partner investments, marketing deliverables, and business generation.

Financial & Contract Management

- Work with Finance and Accounts teams to manage partner invoicing, reconciliations, fund utilization, and claim settlements.
- Ensure timely closure of contracts, documentation, reporting requirements, and financial obligations.
- Maintain compliance with internal policies and legal requirements.

Key Competencies

- Strategic partnership development
- Commercial negotiation and influencing skills
- Stakeholder management
- Marketing and brand collaboration expertise
- Financial and budget management
- Project management and execution excellence
- Analytical and reporting skills
- Strong communication and presentation skills
- Relationship-building and networking capability

Key Performance Indicators (KPIs)

- Partner funding secured
- Number and quality of strategic partnerships established
- Campaign ROI and lead/passenger generation
- Delivery against partner marketing commitments
- Revenue and business generated through partnership initiatives
- Timely closure of commercial agreements and reconciliations
- Partner satisfaction and relationship health

This role is ideal for a skilled who combines strong commercial acumen, relationship management expertise, and marketing execution capabilities to drive mutually beneficial partnerships and business growth.

📌 Trade Relations & Strategic Alliances (Mumbai)
🏢 SOTC Travel
📍 Mumbai