Role Overview

We are seeking an Influencer Strategy Manager based in Delhi, India to lead influencer marketing campaigns. In this role, you will work on-site and partner closely with the Sales team to engage clients, understand their marketing needs, and transform business goals into high-impact influencer strategies. You will be responsible for end-to-end campaign delivery, risk mitigation, and driving client retention.

Key Responsibilities

• Sales Collaboration & Client Meetings: Partner closely with the Sales team to attend client meetings, pitch presentations, and discovery calls. Deeply understand brand requirements, identify core marketing pain points, and provide expert strategic consultation on-site.

• Strategy & Proposal Pitching: Translate vague or complex client briefs into actionable influencer marketing proposals. Build and present compelling PPT pitches with clear commercial logic to convince clients of optimal execution paths.

• Full-Lifecycle Project Delivery: Own client projects from contract signing to final wrap-up—managing brief breakdown, creator matrix curation, content approval, and performance delivery while maintaining overall campaign profitability.

• Risk Management & Mitigation: Monitor execution risks in real time. Swiftly coordinate with internal execution and BD teams to deploy contingency plans during delays or bottlenecks, managing client expectations professionally.

• Account Growth & Retention: Build long-term client trust through exceptional strategy execution and relationship management,



driving account renewals and budget upsells.

• Data Analytics & Reporting: Analyze campaign metrics across platforms (YouTube, Instagram, etc.) to produce insightful wrap-up reports that guide the client’s next strategic moves.

Requirements

• Industry Background: 3+ years of experience in influencer marketing, social media agency, or digital marketing, with strong knowledge of YouTube and Instagram creator ecosystems and rate cards.

• Commercial & Pitching Skills: Proven ability to create persuasive strategy presentations, collaborate effectively with Sales, and negotiate with commercial acumen during client interactions.

• Communication: Excellent professional English (written and verbal) with the ability to translate complex operational updates into clear, client-friendly business communication.

• Campaign Management & Resilience: Solid multi-tasking and execution skills under tight deadlines, with high attention to detail regarding contracts, content compliance, and copyright standardizations.

• Work Arrangement: Willing and able to work full-time on-site/in-office at our Delhi office.

Nice to Have

• Hands-on experience working with Indian regional language creators (e.g., Hindi, Tamil, Telugu, Kannada), with a solid understanding of their target audience, content dynamics, and pricing benchmarks.

• Prior experience working in top-tier MCNs or global digital agencies.

• Demonstrated track record of managing and delivering influencer campaigns for mid-to-large brands.

📌 Delhi Strategy & Delivery Lead - Influencer Campaigns
🏢 MOCA Advertising
📍 Delhi