Roles and Responsibilities1. Social Media Management

- Manage the company's social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.
- Plan, create, schedule, and publish regular social media posts.
- Maintain a consistent brand identity, tone, and communication style across all platforms.
- Prepare and maintain a monthly social media content calendar.

2. Content Creation

- Create engaging posts, banners, reels, short videos, stories, and promotional creatives.
- Develop content related to Gold Loans, Personal Loans, NCDs, company updates, customer awareness, and financial services.
- Coordinate with the design and video editing teams to produce quality content.
- Write captions, headlines, and relevant hashtags for each post.

3. Digital Marketing and Lead Generation

- Develop social media strategies to increase brand awareness and generate business leads.
- Run and monitor paid advertising campaigns on platforms such as Meta and LinkedIn, where applicable.
- Identify target audiences and optimize campaigns to improve lead quality and conversion.
- Coordinate with the Business Development and Sales teams to track and follow up on social media leads.

4. Brand Promotion

- Promote the company's products, services, branch openings, achievements, and business initiatives.
- Ensure all marketing materials follow the company's branding guidelines.
- Build a strong and professional online presence for the company.
- Monitor competitor activities and identify recent promotional opportunities.

5. Customer Engagement

- Monitor and respond to comments, messages, and customer inquiries.
- Coordinate with the relevant departments to resolve customer queries.
- Encourage customer interaction through campaigns, polls, and informative content.
- Maintain professional communication and protect the company's reputation online.

6.



Analytics and Reporting

- Track followers, reach, impressions, engagement, website traffic, and leads generated.
- Analyze the performance of posts, reels, and advertising campaigns.
- Prepare weekly and monthly social media performance reports.
- Recommend improvements based on campaign results and audience engagement.

7. Compliance and Coordination

- Ensure all financial product promotions are accurate and approved by the authorized management team.
- Follow applicable company policies, financial advertising guidelines, and regulatory requirements.
- Obtain approval before publishing investment-related content, interest rates, returns, customer testimonials, or financial claims.
- Coordinate with HR, Admin, Sales, Business Development, and Management for company announcements and promotional activities.
- Required SkillsGood communication and content-writing skills.
- Knowledge of Instagram, Facebook, LinkedIn, and YouTube.
- Experience with Canva, video editing tools, and social media scheduling platforms.
- Knowledge of Meta Ads and digital marketing analytics.
- Creative thinking, planning, and time management.
- Ability to analyze campaign performance and generate quality leads.
- Key Performance Indicators (KPIs)Consistency and timely publication of content.
- Growth in reach, followers, and engagement.
- Number and quality of leads generated.
- Cost per lead and advertising campaign performance, where applicable.
- Timely submission of performance reports.
- Brand consistency and compliance with approved content.
- Expected DeliverablesMonthly social media content calendar.
- Regular posts, reels, videos, and promotional creatives.
- Lead generation and campaign performance reports.
- Competitor analysis and social media growth recommendations.
- Monthly analytics report with actionable improvements.

📌 Social Media Manager (Coimbatore)
🏢 Dhanam Investment And Finance Private
📍 Coimbatore