Job Description: Business Development Manager – Fitness Equipment SalesCompany: Prime Fitness

Job Location: Kolkata, West Bengal

Industry: Fitness Equipment / Gym Equipment / Commercial Fitness Solutions

Employment Type: Full-Time

Experience: 3–7 years in B2B sales or business development

Salary: Depending on experience, plus performance incentives

About us .we are engaged in the sales and marketing of fitness equipment for commercial gyms, fitness studios, hotels, residential projects, and institutional customers. We are looking for a result-oriented Business Development Manager to expand our customer base, develop new business opportunities, and drive revenue growth across India.

- Key ResponsibilitiesBusiness Development: Identify and develop new business opportunities with commercial gyms, fitness centres, hotels, residential projects, corporate gyms, schools, colleges, and institutional buyers.
- B2B Sales: Generate leads, arrange meetings, deliver product presentations, negotiate commercial terms, and close sales.
- Dealer and Distributor Network: Appoint new dealers and distributors and strengthen existing channel partnerships across India.
- Project Sales: Build relationships with gym owners, architects, interior designers, builders, fitness consultants, and project contractors.
- Lead Generation: Proactively generate leads through cold calling, online research, networking, referrals, exhibitions, and industry contacts.
- Sales Pipeline Management: Maintain a structured database of prospects, quotations, follow-ups, orders, and expected revenue.
- Revenue Growth: Achieve monthly and quarterly sales targets while maintaining the company's profitability and pricing discipline.
- Customer Relationship Management: Develop long-term relationships with customers to generate repeat orders, referrals, and new project opportunities.
- Market Intelligence: Monitor competitor pricing, recent product launches, market trends, and customer requirements.
- Coordination:



Work with the management, operations, logistics, and service teams to ensure smooth order execution and customer satisfaction.
- Reporting: Submit regular sales reports, pipeline updates, customer feedback, and market development plans to management.
- Candidate RequirementsBachelor's degree in Business Administration, Marketing, Sales, or a related field preferred.
- 3–7 years of experience in B2B sales, business development, or channel sales.
- Experience in fitness equipment, gym equipment, sports goods, commercial interiors, or related capital equipment will be preferred.
- Proven ability to generate leads independently and close high-value sales.
- Strong communication, negotiation, presentation, and relationship-building skills.
- Willingness to travel for customer meetings, dealer development, and business expansion.
- Proficiency in MS Excel, email, CRM tools, and sales reporting.
- A target-driven mindset with a strong focus on revenue generation and profitability.

Key Performance Indicators (KPIs)Performance will be measured against:

1. Monthly and quarterly sales revenue.
2. Number of qualified leads generated.
3. Number of new customers and dealers acquired.
4. Conversion rate from enquiry to order.
5. Value of the active sales pipeline.
6. Gross profit generated from sales.
7. Repeat business and customer retention.
8. Expansion into new markets and territories.

- Compensation and GrowthCompetitive fixed salary based on experience.
- Performance-linked sales incentives.
- Travel reimbursement as per company policy.
- Opportunity to lead a growing sales team and take responsibility for regional or national business development.

How to ApplyInterested candidates can share their updated resume along with details of their current salary, expected salary, notice period, and relevant B2B sales achievements.

We are looking for someone who can build a strong sales pipeline, develop lasting business relationships, and contribute directly to Prime Fitness's growth.

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