Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Positive Health Can’t Wait.
Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.
For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).
‘Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency
Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.
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We are currently seeking a dynamic and experiencedDevelop and execute comprehensive marketing and brand strategies, including product promotions and digital campaigns, while collaborating with cross-functional teams and Key Opinion Leaders. Monitor market trends,



optimize performance, and ensure compliance with regulations to drive sales and strengthen customer relationships.
" You will be responsible for developing detailed marketing strategies: Establish market share and prescription objectives, build brand plans, and formulate omnichannel product promotion strategies tailored to target audiences.
You will be responsible for leading product promotions: Plan and execute promotional activities, manage marketing campaigns, and collaborate with creative agencies to enhance product visibility and awareness.
You will be responsible for monitoring performance and campaign effectiveness: Conduct root cause analysis for non-compliance with KPIs, collect feedback, and make adjustments to promotional strategies to meet customer needs.
Build strong relationships with KOLs, plan scientific events, share brand insights, and ensure effective communication of brand values.
Oversee marketing activities to ensure adherence to organizational policies and regional regulations while optimizing processes.
You will be responsible for leveraging digital tools and insights: Apply digital marketing strategies such as SEO, e-commerce platforms, and social media campaigns to impact theconsumer funnel and convert indicators into sales.
You will be responsible for market analysis and competitive evaluation: Analyze customer needs, competitor activities, and market trends to forecast opportunities and refine marketing strategies.
You will be responsible for training and development: Provide training materials and workshops for sales teams, enhance marketing knowledge,



and ensure alignment with brand strategies.
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Science/Pharma/Medical Graduate preferably with MBA in Marketing
Minimum Work Experience
~3+ yrs overall experience

Regulatory Requirements
Product Marketing
Brand Strategy
Brand Architecture
Brand Representation
Data Analysis
Market Intelligence
Visionary Execution – Designs bold digital strategies and translates them into measurable, cross-channel impact across diverse brands.
Collaborative Drive – Builds trusted partnerships with vendors, agencies, and internal teams while fostering high-performance culture.
Performance Mindset – Continuously evaluates planning, reporting, and hospital engagement outcomes, driving agile improvements.
Exposure to product/brand management in the pharma sector or as a freelance brand specialist
Stint in area/regional level sales role with exposure to multiple therapy segments/products or in a Portfolio / Business Development role OR as a Marketing Analyst / Marketing Coordinator.
Exposure to Legal, compliance and medical regulation is preferred
Prior experience in digital marketing, hospital accounts marketing, channel marketing, manufacturing or R&D; is desired.
Exposure to CRM and Data Visualization tools is preferred
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Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.
" Our Work Culture
We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. For more details, please visit our career website at "

📌 Freelance Brand and Marketing Manager (Hyderabad)
🏢 Dr. Reddy's Laboratories
📍 Hyderabad