We're Hiring | Business Development & Marketing Executive Pencil Engineering provides mechanical design and engineering services to metal fabrication, machinery manufacturing, and related engineering companies, with a strong focus on international markets.
We are looking for a self-driven Business Development & Marketing Executive who can understand our business, identify the right customers, develop effective ways to reach them, and help turn those opportunities into long-term business.
Identify decision-makers and understand their business needs, challenges and buying behavior
B2B Lead Generation & Business Development
Develop outbound strategies using LinkedIn, email, web research and other relevant channels
Create targeted outreach campaigns for different customer segments
Track outreach, opportunities and results and continuously improve the process
Marketing & Content
Identify the social media and digital channels most relevant to our target customers
Create and manage content that demonstrates our engineering capabilities and expertise
Develop project showcases, case studies, educational content and other marketing material
Experiment with different content formats and campaigns and measure what generates engagement and leads
Help build a strong and credible online presence within the engineering and manufacturing space
Propose new approaches for customer acquisition and business growth
Develop and execute marketing and lead-generation campaigns
You will work closely with our engineering team to understand our capabilities and translate technical work into compelling business and marketing content.

Bachelor's degree in Business Administration, Marketing, Commerce, Engineering or a related field
Minimum 1 year of experience in Business Development, B2B Sales, Lead Generation,



Digital Marketing or a related role
Good understanding of B2B sales and lead-generation fundamentals
Comfortable with LinkedIn, email outreach and online research
MBA / PGDM in Marketing, Business Development or a related field
Experience in B2B sales, business development or marketing within engineering, manufacturing, fabrication or industrial sectors
Experience working with international markets or clients
Understanding of digital marketing, content strategy and online brand building
Experience planning and executing marketing or lead-generation campaigns
Ability to develop creative approaches to customer acquisition and business growth
Familiarity with CRM, marketing automation, analytics and other business development tools
Strong understanding of how to identify target audiences, build engagement and convert opportunities into business

Finding the right customers → reaching them effectively → creating interest → generating qualified opportunities → winning business.
Compensation & Employment

The first 3 months will be an evaluation period focused on understanding our business, developing a growth approach and demonstrating execution and results.
Following the evaluation period, performance-based incentives will be added based on demonstrated performance and business generated.

Full-time | Permanent | Remote

This is a full time employment opportunity, not a part-time, freelance or project-based position. International B2B | Engineering & Manufacturing
If you are curious, commercially minded, creative, analytical and willing to take ownership, we'd like to hear from you.
~ If you believe you can find the right customers, create the right approach, build the right presence and turn opportunities into business, this could be a great opportunity to grow with us.

📌 Business Development & Marketing Executive (Remote) (India)
🏢 PENCIL ENGINEERING
📍 India