Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. Role: Influencer Marketing & Social Content Lead
We're hiring a hands-on lead to own influencer marketing and social content end-to-end including agency briefing and co-ordination to find the right creators, mediating IF closure process including negotiations between agencies and HUL media team, influencer script closures and execution, video feedback loop closures, to running the skincare brand's social handles as a genuine community rather than a broadcast channel with our social agency.
For a premium, dermatologist-co-created skincare brand built on patented technology and clinically proven, time-bound results. competing on real efficacy in a category that mostly competes on packaging and influencer noise which means our marketing has to work harder to make trust and proof feel exciting, not clinical and boring.

Influencer sourcing & selection — build and maintain a scored pipeline of creators (macro, micro, nano and dermat/derma-adjacent) using clear criteria (geo/specialization fit, cost-per-reach, engagement rate, believability, audience skew, content quality etc.)
IF Execution – Leading script, concept closures, product deliveries, timely shoot and video editing and video feedback loop closures
IF Post Eval – Collating campaign data and presenting monthly campaign analysis to identify what's working and what's not working




Content calendar & organic social — Co-ordinate and plan with our social agency to run the brand's Instagram and other handles (YT, LinkedIn, Medium, Quora): driving expert authority and engagement, community building
On-ground events — Lead planning and execution for any on-ground events planned by the brand.

2–5 years in influencer marketing, social/content strategy

- D2C, beauty/personal care experience strongly preferred
- A sharp eye for what makes content feel real vs. Comfortable writing scripts and hooks yourself, not only briefing others to write them
- Fluency with performance metrics (CPR, ER, ROAS, CAC) and broader understanding of interlinkage between content and business
- Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We are committed to a fair, thoughtful, and equitable experience for every candidate.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working setting where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

📌 Senior Marketing Manager / Marketing Lead (Mumbai)
🏢 OLIVER | The Brandtech Group
📍 Mumbai