We're looking for a Content Lead who has operated at a larger scale, someone from a company doing 100Cr+ a month, and knows what it means to produce content at machine-gun volume in a performance marketing environment.
This is not a brand storytelling role. This is a performance content role. You will own the creative output that feeds our paid media engine.

End-to-end content production for Meta, YouTube, - scripts, briefs, hooks, CTAs
Building and running a high-velocity content system
Working directly embedded with the performance/growth team, you ship content, they test it, you iterate fast based on data
Managing and briefing UGC creators, video editors, and freelancers to maintain volume without dropping quality
Owning the creative testing roadmap, current formats, new angles, new audiences, in sync with media buyers

2-4 years in performance content / growth creative roles

- Proven track record of high-volume output, can show you shipped 50–200 creatives/month
- Direct collaboration experience with media buyers or growth managers,



not just handing off assets
- Strong instinct for mass-market Indian audiences, Tier 2 sensibility, not metro bubble thinking
- Experience in social/entertainment apps , dating, gaming, or any app with a similar emotional hook

Note - The FRND team operates six days a week, with the 1st and 3rd Saturdays of each month as working days.

FRND is redefining the way people connect by building a social platform that's not just engaging but also safe, inclusive, and fun. We're a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships.

Impact at Scale: Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA.
Rewarding Journey: Competitive compensation, equity options, and growth that parallels FRND's explosive success.
Enjoy an unlimited leave policy and unparalleled ownership of your work.

📌 Content Specialist - Freelance (Bengaluru)
🏢 FRND
📍 Bengaluru