28 Oct
|
Whizz HR
|
Gurugram
Whizz HR is on a look for a Digital Marketing Specialist to work with a leading advertising agency for Gurgaon
Job Summary
We are looking for a performance-driven Digital Marketing Specialist with hands-on experience in Google Ads to plan, execute, monitor, and optimize paid advertising campaigns. The ideal candidate should have a strong understanding of PPC advertising, keyword research, conversion tracking, and campaign performance analysis.
Key Responsibilities
Plan, create, and manage Google Ads campaigns, including Search, Display, Video, and Performance Max.
Conduct keyword research, competitor analysis, and audience targeting.
Optimize campaigns to improve CTR, conversion rates, and return on ad spend (ROAS).
Monitor campaign budgets, bids, CPC, CPA, and overall advertising performance.
Set up and monitor conversion tracking using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager.
Create compelling ad copy and coordinate with design teams for creatives and landing pages.
Analyze campaign data and prepare daily, weekly, and monthly performance reports.
Perform A/B testing of ads, keywords, audiences, and landing pages.
Identify opportunities to reduce cost per lead and improve lead quality.
Stay updated with Google Ads features, policies, and digital advertising trends.
Required Skills
- 2 years hands-on experience with Google Ads and PPC campaign management.
- Knowledge of keyword match types, negative keywords, bidding strategies, and quality score.
- Understanding of GA4, Google Tag Manager, and conversion tracking.
- Proficiency in Excel or Google Sheets for campaign reporting.
- Robust analytical, communication, and problem-solving skills.
- Understanding of landing page optimization and lead generation.
Interested candidates please mail us your resume at [HIDDEN TEXT]
Warm regards,
Whizz HR
📌 Digital Marketing and Advertising Expert (Gurugram)
🏢 Whizz HR
📍 Gurugram