PERFORMANCE MARKETING MANAGER

AMEENJI RUBBER LIMITED | CORE MARKETING

Department: Core Marketing
Experience: 3–5 years
Ameenji Rubber Limited is hiring a Performance Marketing Manager to plan, execute and improve paid digital campaigns that generate qualified customer enquiries and support business growth.
You will work closely with sales, creative, website and technical teams to connect our products with the right customers and turn marketing investment into measurable business opportunities.
About Ameenji Rubber Limited Ameenji Rubber Limited manufactures engineered and commercial rubber products serving infrastructure, railways, industrial, fitness and agricultural applications. Our portfolio includes bridge bearings, expansion joints, railway components, industrial rubber sheets, electrical rubber mats, gym flooring and animal-care mats.
Develop performance marketing strategies: Manage paid advertising campaigns: Set up, launch and optimise Google Ads and Meta campaigns. Use LinkedIn and YouTube advertising where relevant to the audience and campaign objectives.
Develop targeting strategies for contractors, procurement teams, industrial buyers, dealers, distributors and customers across our commercial product categories.
Manage advertising budgets: Prepare media plans, monitor daily spending, forecast campaign outcomes and allocate budgets according to lead quality and business performance.
Write and test ad copy, headlines and calls to action. Brief designers and video editors on product benefits, creative concepts and required campaign assets.
Collaborate with website and technical teams to improve product pages, enquiry forms, page experience and conversion paths.




Implement and validate GA4, Google Tag Manager, advertising pixels, conversion events and UTM tracking with technical support where required.
Connect advertising to actual enquiries: Track verified form submissions, calls and other customer enquiries. Distinguish contact clicks from completed enquiries and reconcile campaign results with sales or CRM records.
Improve lead quality with sales feedback: Test audiences, creatives, offers, bidding strategies and landing pages. Build appropriate remarketing audiences and coordinate lead nurturing with the sales and marketing teams.
Report on business performance: Monitor competitors and maintain campaign quality: Research competitor messaging, customer demand and advertising trends. Ensure campaigns use accurate, approved product claims and comply with advertising platform requirements.
Required Experience and Skills

- 4–5 years of hands-on experience in performance marketing or paid digital advertising.
- Demonstrated experience generating leads and managing advertising budgets independently.
- Strong working knowledge of Google Ads and Meta Ads Manager.
- Practical experience with GA4, Google Tag Manager, conversion tracking and campaign reporting.
- Ability to analyse performance using Excel, Google Sheets or reporting dashboards.




- Ability to explain campaign results clearly and recommend actions based on data.
- Positive planning, communication and coordination skills, with ownership of deadlines and campaign execution.

Experience in B2B marketing, manufacturing, industrial products, infrastructure or dealer and distributor acquisition.

- Familiarity with LinkedIn Campaign Manager, YouTube advertising, Looker Studio and CRM reporting.
- Experience connecting advertising enquiries to sales outcomes.
- A degree in marketing, business or a related field, or equivalent practical experience.

Return on advertising spend where revenue can be reliably attributed.
You will take ownership of paid acquisition within Ameenji’s core marketing team, promote products across multiple industries and collaborate directly with colleagues who understand the products and their customers.
net ,View email address on app.ismartrecruit.com
Application for Performance Marketing Manager – Your Name
Job Requirements: Performance marketing, Paid digital advertising, Lead generation, Advertising budget management, Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Conversion tracking, Campaign reporting, Data analysis, Excel, Google Sheets, Reporting dashboards, Audience targeting, Keyword strategy, Ad copywriting, Landing page optimisation, Planning, Communication, Coordination, B2B marketing, Manufacturing marketing, Industrial products marketing, Infrastructure marketing, Dealer acquisition, Distributor acquisition, LinkedIn Campaign Manager, YouTube advertising, Looker Studio, CRM reporting, Advertising enquiries to sales connection

📌 Head of Performance Marketing and CRM (Hyderabad)
🏢 AMEENJI RUBBER
📍 Hyderabad