Digital Content Author (Bengaluru)

Digital Content Author (Bengaluru)

28 Oct
|
Northern Trust
|
Bengaluru

28 Oct

Northern Trust

Bengaluru

About Northern Trust

As a global leader in creative wealth management, asset servicing, asset management and banking services, Northern Trust (Nasdaq: NTRS) is proud to guide the world’s most successful individuals, families, corporations and institutions.

Since 1889, we have aligned our efforts with our three guiding Principles That Endure: Service, Expertise, and Integrity. Together, they reflect the three cornerstones of business conduct which we strive to instill in our employees, whom we call partners, and to provide to our clients and the communities we serve worldwide.

With more than 135 years of financial experience and over 24,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.

Role Summary

The Specialist, Digital Content Author & Publisher will create, update, validate, schedule, and publish web content using Adobe Experience Manager and related digital tools. The role combines hands-on content production with publishing operations, quality assurance, governance support, and optimization discipline. The successful candidate will be comfortable working in a structured, regulated environment where accuracy, accessibility, metadata, approvals, documentation, and first-time-right execution are essential to delivering a trusted digital experience.

What This Role Owns

Authoring and publishing execution: Build, update, schedule, publish, and unpublish web pages and digital assets using AEM templates, components, content fragments, experience fragments, workflows, and approved publishing processes. Publishing operations: Support intake validation, request coordination, status tracking, release readiness, post-publish checks,



content lifecycle updates, and recurring website maintenance. Quality and compliance: Apply brand, editorial, legal, regulatory, accessibility, metadata, and SEO standards before content moves live. Operational documentation: Maintain publishing logs, authoring instructions, page records, issue notes, and standard operating procedure updates to strengthen repeatability and reduce key-person dependency. Optimization support: Use analytics, site-health observations, SEO inputs, accessibility checks, and stakeholder feedback to identify practical improvements to content structure, findability, usability, and page performance.

Key Responsibilities

Create, edit, format, schedule, publish, and maintain content across Northern Trust’s enterprise web properties using Adobe Experience Manager and related publishing tools. Build pages from approved requirements, content, designs, wireframes, templates, component guidance, and digital experience standards. Upload, organize, tag, and maintain digital assets, including images, documents, videos, PDFs, disclosures, and supporting media within AEM Assets or other approved repositories. Apply required metadata, page titles, descriptions, alt text, tagging, structured content guidance, internal linking,



and SEO fundamentals to support discoverability and content quality. Perform pre-publish and post-publish quality checks for content accuracy, responsive display, link functionality, asset rendering, accessibility, metadata, and component consistency. Support content lifecycle management by updating, retiring, replacing, or escalating outdated content and ensuring published pages remain current and aligned to business requirements. Coordinate with marketing, content, UX, design, SEO, accessibility, analytics, compliance, legal, technology, and regional stakeholders to clarify requirements and deliver work through approved workflows. Track assigned work, publishing status, issues, dependencies, and approvals using tools such as Workfront, Confluence, SharePoint, or comparable workflow platforms. Identify recurring publishing, component, content, asset, metadata, or workflow issues and escalate them with clear documentation, examples, and recommended next steps. Support continuous improvement of authoring standards, QA checklists, intake guidance, publishing procedures, documentation, and team knowledge-sharing materials. Assist with global, multi-site, and localized content updates, including language-copy or market-specific publishing workflows where applicable. Contribute to optimization efforts by reviewing performance signals, analytics inputs, SEO findings, accessibility observations, and stakeholder feedback to recommend content and page-level improvements.

Required Qualifications

Bachelor’s or above degree 2+ years of experience in digital content authoring, web publishing, CMS operations, digital production

📌 Digital Content Author (Bengaluru)
🏢 Northern Trust
📍 Bengaluru

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