About Asorlia

Asorlia is a new eyewear company being built from the ground up in Bhubaneswar.

We believe eyewear should be more than something people buy simply because they need glasses. We want to build a brand where eyewear becomes an important part of personal style, combining thoughtful design, comfort, accessibility and quality.

We are currently at a very early stage. That means there is no large team, established brand book or predefined playbook for you to simply follow.

We are building the brand, products, e-commerce experience and customer journey from zero.

And that is exactly what makes this role interesting.

About the Role

We are looking for a Graphic Designer to become an important part of Luma's early core team.

This is not a role limited to creating Instagram posts or resizing existing designs.

You will work across the visual aspects of the business, from building Luma's visual language and creating brand assets to designing product communication, e-commerce creatives, campaigns, packaging and eventually offline brand communication.

Since we are an early stage company, the role will involve a fair amount of ambiguity. You may occasionally be given a problem rather than a perfectly defined design brief.

We are looking for someone who can take that problem, understand what needs to be achieved, explore possible solutions and take the work all the way to completion.

You will work closely with the founding team and will have a meaningful opportunity to influence how Luma looks and communicates as a brand.

Your responsibilities may include:

Developing and maintaining Luma's visual identity and design language

Creating graphics and visual assets for social media and digital marketing

Designing e-commerce assets including website banners, product pages and promotional creatives

Creating campaign concepts and campaign visuals

Developing product communication and visual storytelling

Working on packaging, inserts and other physical brand collateral

Designing presentations, marketing materials and internal brand assets

Supporting product launches and promotional campaigns

Creating visual concepts from initial ideas through final execution





Working with photography, illustrations, typography and other visual elements

Exploring and incorporating useful AI and emerging design tools into the workflow

Maintaining consistency across Luma's different customer touchpoints

Collaborating with the founding team, product, marketing and other members of the core team

Taking ownership of design projects from brief to completion

What We're Looking For

We are less interested in someone who simply knows every design software and more interested in someone who knows how to think and solve problems through design.

You should ideally have:

1–4 years of experience in graphic design or a closely related field

A strong understanding of typography, composition, colour, hierarchy and visual communication

A portfolio that demonstrates your design thinking and execution ability

Strong proficiency in tools such as Adobe Photoshop, Illustrator and/or Figma

Good understanding of digital design and social media formats

An interest in branding and visual identity

The ability to understand a brief and translate it into effective visual communication

Strong attention to detail

The ability to take feedback and iterate quickly

Good communication skills

The ability to work independently when required

Experience with motion graphics, video editing, photography, packaging design, e-commerce design or AI assisted design workflows will be an advantage, but is not mandatory.

The Kind of Person We're Looking For

More than anything, we are looking for someone who is:

Curious: You enjoy learning things you don't already know.

Resourceful: When you don't know how to do something, you figure it out rather than waiting for someone to give you the answer.

Ownership driven: You don't see your responsibility as simply completing the task assigned to you.



You care about whether the final outcome actually works.

Collaborative: You can work with people who may not have a design background and turn sometimes vague feedback into something actionable.

Open to ambiguity: You are comfortable working in an environment where not everything has already been figured out.

Opinionated but receptive: You have your own creative perspective, but you are also willing to listen, question your assumptions and change direction when necessary.

Why Join Luma?

This is an opportunity to join a company at a stage where the brand is still being built.

You won't be joining to simply maintain an existing visual identity.

You will have the opportunity to help create it.

Your work could influence how Luma looks across its website, products, packaging, social media, campaigns and physical customer experience.

You will also work closely with the founding team, which means your ideas and contributions can have a direct impact on the direction of the company.

There will be a lot to learn, a lot to build and, inevitably, a lot of things we will figure out along the way.

If that sounds exciting to you rather than intimidating, we'd like to hear from you.

How to Apply

Please apply through Indeed with your updated resume and portfolio, or send your resumes to [email protected]

Resumes sent to the above mentioned email address would get priority over simple apply button users on indeed

A portfolio is an key part of the application, so please ensure that your application includes a link to your work where possible.

Location: Bhubaneswar, Odisha

Employment Type: Full-time

Experience: 1–4 years

Pay: From ₹25,000.00 per month

Application Question(s):

- Do you hold a degree or diploma in Graphic Design, Communication Design, Visual Communication, Applied Arts, Digital Media Design, or another relevant design-related discipline?
- Do you have relevant professional experience in graphic design, visual communication, branding, packaging design, advertising, digital media, or any other design-related industry?

Work Location: In person

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