Senior Digital and Campaign Designer

About Us

We are a leading ERP software and solutions provider to dealers and rental companies of heavy equipment. We specialize in working with the construction, mining, forestry, material handling, and agriculture industries. We aim to be the ERP thought leader in our space and a trusted IT advisor to all dealers and rental companies.

Today, we have over 700 employee associates, offices on four continents, and customers in over 20 countries. We are privately held, and our headquarters are in beautiful Cary, NC. We seek talented individuals to join our team and help us aggressively grow our North American footprint for our on-premises and 100% cloud-based ERP solutions.

Why work for VitalEdge?

We don’t just sell technology, we enable transformation that results in broader societal benefits like building homes and critical infrastructure, growing food and delivering all sorts of products we all rely on for daily life. We exist to ultimately equip the world to keep running. We have more than 60 years of combined experience and two industry-leading software suites and associated apps, with which we will drive the market forward. It’s an exciting time to work for VitalEdge – join us!

Position Overview

VitalEdge Technologies is looking for a Senior Digital & Campaign Designer to join our marketing team and create high-quality visual work across integrated campaigns, digital, print, video, PowerPoint, events, and brand initiatives.

This is a hands-on role for a designer who enjoys variety and can move quickly from concept to execution. You’ll work closely with our US-based Marketing team and teams across VitalEdge to bring campaigns and programs to market while helping maintain a strong, consistent brand across every channel.

We’re looking for someone with strong creative judgment who understands marketing and can turn a campaign brief or rough idea into polished work ready to perform in market.

Responsibilities

Campaign and digital creative

· Design creative for integrated marketing campaigns across paid media, email, social, web, demand generation, product marketing, customer marketing, and sales enablement.

· Develop campaign concepts and visual systems that scale across channels, audiences, products, and asset types.

· Create digital advertising including static, animated, GIF, HTML5, display, and retargeting assets.

· Design social graphics, email creative, landing page assets, campaign templates, and other digital content.

· Work directly with Marketing stakeholders to understand campaign goals and translate messaging into strong visual creative.

· Adapt and version creative for different audiences, markets, products, and channels while maintaining quality and brand consistency.

· Create reusable campaign kits that allow Marketing teams to extend approved creative across channels without starting from scratch.

Print and marketing collateral

· Design brochures, one-pagers, customer stories, reports, advertisements, direct mail, flyers, product materials, sales collateral, and other marketing assets.

· Turn complex product and industry information into clear, easy-to-understand visual content.

· Prepare production-ready files for professional print, including sizing, bleeds, color, resolution, and vendor specifications.

· Support ongoing campaign and field marketing needs with polished, on-brand materials.

· Coordinate with print and production vendors as needed to ensure quality and accurate execution.

PowerPoint and presentations

· Design high-quality PowerPoint presentations for sales, customers, partners, webinars, product launches, campaigns, training, and events.

· Turn written content, product messaging, data, and business concepts into clear visual stories.





· Build and maintain branded PowerPoint templates, slide libraries, diagrams, charts, and reusable components.

· Use animation, transitions, video, and other visual elements appropriately.

· Help teams improve presentation quality while maintaining consistent brand standards.

· Maintain self-service PowerPoint resources so teams can create routine materials without requiring custom design support.

Video and motion

· Edit and produce video for campaigns, social media, customer stories, product marketing, webinars, events, and other marketing programs.

· Create motion graphics, animated digital assets, titles, transitions, and other visual elements.

· Edit raw footage and prepare finished content for different platforms, formats, and aspect ratios.

· Repurpose existing campaigns and content into video and motion formats.

· Maintain reusable video elements, intros, outros, lower thirds, title treatments, and other branded components.

· Work with external video and production partners when needed.

Events and field marketing

· Create visual assets for tradeshows, customer events, conferences, sponsorships, and field marketing programs.

· Design booth graphics, signage, digital displays, handouts, invitations, presentations, promotional materials, and supporting campaign creative.

· Carry a consistent campaign and brand experience across pre-event promotion, onsite execution, and post-event follow-up.

· Develop reusable event templates and assets for recurring marketing programs.

· Partner closely with the Events team to manage multiple creative deliverables and deadlines.

Brand stewardship and governance

· Serve as a steward of the VitalEdge visual brand across marketing channels and materials.

· Maintain brand standards across logos, typography, color, imagery, layouts, templates, photography, video, presentations, and digital assets.

· Review marketing materials and provide clear guidance when creative does not meet established brand standards.

· Help maintain and evolve brand guidelines, templates, campaign systems, and creative resources.

· Conduct final creative quality checks before high-visibility materials are published or produced.

· Help educate internal teams on correct brand usage and make approved resources easy to find and use.

Canva and marketing self-service

· Build and maintain a structured library of branded Canva templates that allow marketing and other approved teams to create routine assets independently.

· Develop templates for social media, events, campaigns, presentations, customer communications, digital graphics, and other recurring needs.

· Establish appropriate template controls so teams can customize content without compromising brand standards.

· Keep templates current as messaging, products, campaigns, and brand standards change.

· Identify repeat design requests that can be converted into self-service templates or reusable systems.

· Provide basic guidance and training so team members can use approved templates effectively.

Image, video and asset library management

· Maintain an organized, searchable library of approved photography, illustrations, icons, video, logos, campaign creative, and other visual assets.

· Establish and maintain consistent file naming, folder structure, tagging, version control, and archival standards.

· Manage approved stock imagery and licensed creative assets,



including usage rights and expiration dates where applicable.

· Maintain clear separation between working files, approved assets, and retired creative.

· Make it easy for Marketing and approved internal teams to find current, on-brand assets without relying on the designer for every request.

· Identify gaps in photography and visual assets and recommend new content needs.

AI and modern creative tools

· Use AI-assisted creative tools as part of the day-to-day design process for ideation, concept development, image creation, campaign variations, presentation design, video, and content adaptation.

· Identify practical ways AI can reduce repetitive production work and improve creative iteration.

· Stay current with new design, video, presentation, and AI tools relevant to marketing.

· Apply appropriate quality, copyright, privacy, and brand standards to AI-assisted creative.

· Help establish consistent practices for how AI-generated and AI-assisted creative is used across Marketing.

Creative process and collaboration

· Participate in campaign planning and creative brainstorming, contributing ideas early in the process rather than only receiving finished design requests.

· Translate briefs into clear creative concepts and ask the right questions when requirements are incomplete.

· Manage multiple projects and priorities while meeting agreed timelines.

· Maintain organized working files so another team member can easily locate and continue work if needed.

· Partner with agencies, freelancers, printers, video producers, and other outside creative resources when additional support is required.

· Incorporate feedback quickly while also providing informed creative recommendations when a different approach may work better.

Required Skills & Education

· 5+ years of qualified experience in digital design, graphic design, marketing design, or integrated campaign creative.

· A robust portfolio showing work across digital campaigns, print, PowerPoint, events, video, and motion.

· Advanced proficiency with Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, and Acrobat.

· Strong PowerPoint skills, including visual storytelling, animation, template creation, charts, diagrams, and presentation design.

· Canva experience, including creating scalable branded templates for non-designers.

· Hands-on experience using AI-assisted creative tools within a professional design workflow.

· Experience designing paid media, email creative, social content, landing page assets, and integrated campaign materials.

· Strong video editing and motion graphics skills.

· Experience preparing files for professional print production.

· Solid understanding of typography, layout, color, hierarchy, brand systems, and visual storytelling.

· Experience maintaining brand standards and governing visual consistency across a growing organization.

· Experience organizing and maintaining digital asset or image libraries.

· Understanding of image licensing, usage rights, and responsible sourcing of visual assets.

· Working knowledge of Figma and digital design workflows.

· Basic knowledge of responsive design, HTML, CSS, and web accessibility is helpful.

· Strong attention to detail and excellent organization.

· Ability to manage multiple campaigns, projects, and deadlines at the same time.

· Ability to collaborate effectively with colleagues in India and the US.

· Comfort working regular India evening hours to maintain meaningful overlap with the US Eastern Time team.

A bachelor’s degree in graphic design, visual communications, digital design, or a related field is preferred, or equivalent professional experience.

VitalEdge is an Equal Opportunity Employer

📌 Senior Digital and Campaign Designer (Mumbai)
🏢 VitalEdge Technologies
📍 Mumbai