We're Hiring: Freelance Lead Generation & Performance Marketing SpecialistCompany: Hacker Academy Website: https://www.hackeracademys.com Role: Lead Generation & Performance Marketing Specialist

Job Type
Freelance Platforms: Google Ads & Meta Ads (Facebook & Instagram) Compensation: Flexible — based on experience, expertise, and proposed strategy About Hacker AcademyHacker Academy is looking for an experienced freelance performance marketer who can build and execute a strategic, data-driven lead generation plan to drive qualified leads and business growth. We’re looking for someone who understands paid advertising beyond campaign execution — someone who can develop a comprehensive acquisition strategy, manage budgets efficiently, and deliver measurable results.

Key Responsibilities
• Develop and execute end-to-end lead generation strategies across Google Ads and Meta Ads.
• Create a detailed marketing plan covering audience targeting, campaign structure, funnel strategy, and lead acquisition goals.
• Forecast lead volumes, expected Cost Per Lead (CPL), conversion rates, and overall campaign performance.
• Develop a comprehensive media budget allocation and scaling strategy.
• Optimize campaigns continuously to improve lead quality, reduce CPL, and maximize return on ad spend where applicable.
• Set up and monitor conversion tracking, pixels, analytics, and campaign reporting.
• Identify opportunities for remarketing, audience segmentation, and funnel optimization.
• Present performance forecasts, campaign strategies, budgets, and growth plans directly to the C-level leadership and Founder.
• Provide regular performance reports with actionable insights and recommendations. Selection ProcessCandidates will be evaluated based on their strategic thinking, execution expertise, and ability to build a scalable lead generation engine. As part of the selection process,



shortlisted candidates will be required to present a detailed marketing plan directly to the C-level leadership and Founder of Hacker Academy. The presentation should cover:
• Overall lead generation strategy and campaign objectives.
• Google Ads and Meta Ads channel strategy and budget allocation.
• Estimated monthly advertising budget and justification.
• Projected lead volume and expected CPL benchmarks.
• Target audience segmentation and campaign structure.
• Lead quality, conversion funnel, and follow-up strategy.
• Tracking, measurement, reporting, and optimization framework.
• A 30–90-day execution roadmap with growth and scaling milestones. Candidates should be prepared to explain their assumptions, projections, and approach to achieving the proposed results. Who We're Looking For
• Proven experience in performance marketing and lead generation.
• Hands-on expertise in Google Ads and Meta Ads.
• Solid understanding of campaign budgeting, CPL optimization, and conversion tracking.
• Ability to forecast performance using data-driven assumptions.
• Experience building and scaling lead generation campaigns.
• Excellent analytical, strategic planning, and presentation skills.
• Ability to communicate marketing strategies and business outcomes directly to founders and senior leadership.
• A results-oriented mindset with a focus on measurable business impact. Compensation & Engagement
• Freelance engagement with flexible working arrangements.
• Compensation is open and adaptable based on the candidate's experience, expertise, proposed strategy, and scope of work.
• Opportunity to work directly with the Founder and C-level leadership on growth strategy.

How to Apply
Interested candidates can apply with their profile, relevant campaign experience, key performance results, and a brief overview of their expertise in Google Ads and Meta Ads. If you can turn advertising budgets into a predictable, scalable lead generation engine, we'd love to hear from you.
• #Hiring #FreelanceMarketing #PerformanceMarketing #LeadGeneration #GoogleAds #MetaAds #DigitalMarketing #PaidMedia

📌 Freelance Lead Generation (Bengaluru)
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📍 Bengaluru