BEAUTYBEET IS HIRING Chief Marketing Officer (CMO) / Head of Marketing Department: Marketing & Brand Company: BeautyBeet

Job Type
Full-time

Experience:
8–12+ years Industry: Beauty, Skincare, Personal Care, FMCG, D2C

Location:
India (Hyderabad preferred; open to exceptional candidates elsewhere in India) About BeautyBeet BeautyBeet is an emerging beauty and personal care brand inspired by Ayurveda and modern skincare innovation. Our mission is to build a trusted brand offering thoughtfully formulated haircare and skincare products for today's consumers. We are preparing to launch our product portfolio and are building our marketing, e-commerce, and distribution capabilities to establish BeautyBeet across digital and offline channels. We are looking for an experienced Chief Marketing Officer (CMO) / Head of Marketing to lead our marketing strategy, establish our brand presence, build customer demand, and drive measurable business growth. This is a leadership opportunity for someone who can combine strategic thinking with hands-on execution and help build a consumer brand from its early growth stage.

Key Responsibilities
1. Brand Strategy & Positioning
• Develop and execute BeautyBeet's overall marketing strategy and brand positioning.
• Establish a distinctive brand identity in the competitive beauty and personal care market.
• Define target customer segments, brand messaging, value propositions, and competitive differentiation.
• Build brand awareness, credibility, customer trust, and long-term brand equity.
• Develop integrated strategies for product launches, seasonal campaigns, and promotional activities. 2. Product Launch & Go-to-Market Strategy
• Lead the marketing launch of BeautyBeet's upcoming skincare and haircare products.
• Develop comprehensive go-to-market plans covering pre-launch awareness, launch campaigns, and post-launch growth.
• Coordinate product positioning, campaign messaging, promotional offers, and launch communications.
• Create a structured marketing calendar aligned with inventory availability, sales targets, and business priorities.
• Develop strategies to generate initial sales, customer reviews, repeat purchases, and customer referrals. 3. Digital Marketing & Customer Acquisition
• Lead the overall digital marketing strategy across relevant digital channels.
• Work closely with performance marketing specialists to plan and optimize Meta Ads, Google Ads, and other paid campaigns.
• Establish customer acquisition strategies that balance brand awareness, conversion, and profitability.
• Oversee campaign performance, website traffic, conversion rates, customer acquisition costs, and return on advertising spend.
• Identify opportunities to scale successful campaigns while controlling marketing expenditure. 4. Social Media, Content & Influencer Marketing
• Establish BeautyBeet's social media strategy across Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
• Guide the development of engaging content, product education, short-form videos, campaigns, and brand storytelling.
• Develop influencer and creator marketing programs, including product collaborations and performance measurement.
• Build partnerships with beauty creators, skincare communities, and relevant industry stakeholders.
• Oversee content calendars and ensure consistent brand messaging across platforms. 5. E-commerce & Marketplace Growth




• Collaborate with e-commerce leadership to develop marketing strategies for BeautyBeet's website and online marketplaces.
• Support customer acquisition and conversion across Amazon, Flipkart, Nykaa, and other relevant platforms.
• Plan marketplace promotions, campaign participation, product visibility initiatives, and cross-channel marketing activities.
• Align marketing campaigns with product availability, pricing, inventory, and sales objectives.
• Identify opportunities to increase average order value, repeat purchases, and customer lifetime value. 6. Offline Marketing & Distribution Support
• Collaborate with sales and distribution leadership to support expansion into cosmetic stores, beauty retailers, and other relevant offline channels.
• Develop trade marketing initiatives, retail promotional campaigns, product launch materials, and point-of-sale communication.
• Build marketing programs that help distributors and retailers generate product awareness and sales.
• Identify opportunities for local marketing partnerships, sampling programs, retail activations, and consumer engagement.
• Ensure consistency between online brand communication and offline customer experiences. 7. Marketing Budget & Performance Management
• Develop and manage the marketing budget in alignment with business objectives.
• Establish measurable KPIs for brand awareness, customer acquisition, conversion, revenue contribution, and marketing efficiency.
• Monitor campaign results and allocate resources toward the highest-performing activities.
• Develop regular marketing performance reports and actionable recommendations.
• Evaluate agencies, marketing partners, technology platforms, and external service providers. 8. Team Building & Leadership
• Build and lead a high-performing marketing function as BeautyBeet expands.
• Recruit, mentor, and manage marketing professionals, specialists, agencies, and external partners.
• Coordinate with e-commerce, sales, distribution, operations, and product teams.
• Establish clear responsibilities, performance targets, operating processes, and reporting mechanisms.
• Translate business objectives into practical marketing plans with clear ownership and timelines. Required Qualifications
• 8–12+ years of relevant experience in marketing, preferably within beauty, skincare, personal care, FMCG, or direct-to-consumer brands.
• Demonstrated experience developing and executing integrated marketing strategies.
• Experience launching consumer products and building brand awareness in competitive markets.
• Strong understanding of digital marketing, paid advertising, social media, influencer marketing, and e-commerce.
• Experience managing marketing budgets, campaign performance, and business growth targets.
• Proven ability to lead teams, manage external partners, and coordinate cross-functional initiatives.
• Strong analytical, communication, strategic planning, and decision-making skills.
• Ability to translate marketing strategy into measurable commercial outcomes.



Preferred Qualifications
• Experience building or scaling an emerging beauty, skincare, or personal care brand.
• Experience with Amazon, Flipkart, Nykaa, or comparable e-commerce marketplaces.
• Understanding of the Indian beauty and personal care market, consumer behavior, and retail distribution.
• Experience building influencer partnerships and customer acquisition programs.
• Familiarity with D2C business models, marketing analytics, customer relationship management, and retention marketing.
• Experience working in an entrepreneurial environment where strategy and execution must progress together. Key Performance Indicators (KPIs) The successful candidate will be accountable for establishing and improving measurable marketing outcomes, including:
• Brand awareness and growth in relevant target audiences.
• Product launch readiness and execution against agreed timelines.
• Qualified website traffic and customer conversion.
• Customer acquisition cost and return on advertising spend.
• Marketing-attributed revenue and contribution to overall sales growth.
• Social media engagement and growth in relevant audiences.
• Influencer campaign performance and customer acquisition.
• Repeat purchase rates and customer retention, in collaboration with the relevant teams.
• Marketing budget utilization and campaign efficiency.
• Effective coordination between marketing, e-commerce, and offline sales teams. Specific targets will be established after assessing the initial launch, marketing budget, sales objectives, and available performance data. What We Are Looking For We are looking for a commercially minded marketing leader who understands that building a successful consumer brand requires more than social media followers and advertising. The ideal candidate will know how to position products, generate consumer demand, develop effective campaigns, establish marketing systems, and connect marketing activities directly to business results. You should be comfortable operating in an entrepreneurial environment, making decisions with incomplete data, building a team, and taking ownership of outcomes. Most importantly, you should be able to build BeautyBeet into a recognizable, trusted, and commercially successful beauty and personal care brand. Why Join BeautyBeet?
• Opportunity to lead the marketing function of an emerging beauty and personal care brand.
• Direct involvement in product launches, brand development, and business expansion.
• Prospect to build and lead a marketing team.
• Exposure to digital commerce, influencer marketing, retail partnerships, and distribution expansion.
• A leadership role with significant ownership over marketing strategy and execution.
• Competitive compensation aligned with experience, capabilities, and demonstrated results.

How to Apply
If you have the experience, strategic vision, and execution capabilities to help build a growing beauty and personal care brand, we would like to hear from you. Please apply through LinkedIn with your updated resume and a brief overview of:
• Your experience in beauty, skincare, personal care, FMCG, or D2C marketing.
• Brands or product launches you have helped grow.
• Your most significant measurable marketing achievements.
• Your experience building teams and managing marketing budgets.
• Join BeautyBeet and help shape the next stage of our growth.

📌 Head of Marketing (India)
🏢 Beauty Beet
📍 India