We’re Hiring: Digital Marketing & International B2B Growth Specialist Company: HK EXPORTS

Location:
Agra, Uttar Pradesh, India

Job Type
Full-Time | On-Site Target Markets: USA, UK & Europe Industry: Handicrafts, Home Décor, Christmas Decorations, Fashion Accessories & Export Manufacturing

About Us
HK EXPORTS is an India-based manufacturer and exporter specializing in handcrafted Christmas ornaments, seasonal decorations, beaded bags, fashion accessories, embroidered products, and premium home décor. We work with international markets and aim to expand our presence among wholesalers, importers, retailers, distributors, and private-label brands, particularly in the USA and UK. We are looking for a creative, analytical, and results-driven Digital Marketing & International B2B Growth Specialist who can develop our digital presence, generate international business leads, and contribute directly to sales growth.

Key Responsibilities
1. Social Media Marketing & Brand Growth
* Develop and execute marketing strategies across Instagram, Facebook, Pinterest, LinkedIn, YouTube, and other relevant platforms.
* Create engaging content strategies, including reels, short videos, product showcases, stories, and promotional campaigns.
* Increase international brand visibility, engagement, and relevant followers.
* Manage social media calendars, posting schedules, and audience interactions.
* Research USA and UK market trends, seasonal buying patterns, competitors, and customer preferences.
* Develop Pinterest strategies to generate product discovery, website traffic, and enquiries. 2. International B2B Lead Generation
* Identify and target wholesalers, importers, distributors, retail chains, buying houses, and independent brands in the USA and UK.
* Generate qualified business enquiries through LinkedIn, social media, digital campaigns, and online research.
* Develop LinkedIn outreach and networking strategies to connect with international buyers and purchasing managers.
* Support lead nurturing and follow-ups in coordination with the sales team.
* Build and maintain a structured database of prospective international buyers.
* Focus on measurable results, including qualified leads, buyer meetings, enquiries, and business opportunities. 3. Website Marketing & SEO




* Develop strategies to increase international website traffic and conversions.
* Manage website content, product descriptions, landing pages, and SEO optimization.
* Improve Google search visibility for relevant wholesale and export-related keywords.
* Optimize website performance for USA and UK audiences.
* Implement Google Analytics 4, Google Search Console, and conversion tracking.
* Work on conversion rate optimization to turn website visitors into genuine buyer enquiries.
* Coordinate website improvements with developers or designers when required. 4. Paid Advertising & Performance Marketing
* Plan, execute, and optimize Google Ads and Meta Ads campaigns.
* Manage targeted advertising for international audiences, particularly in the USA and UK.
* Develop retargeting campaigns and lead-generation funnels.
* Monitor advertising budgets, cost per lead, conversion rates, and return on investment.
* Conduct A/B testing of advertising creatives, audiences, and landing pages. 5. Content Creation & Digital Branding
* Plan high-quality product photography, videos, reels, and promotional content.
* Coordinate with photographers, designers, and production teams.
* Showcase product craftsmanship, manufacturing capabilities, customization options, and export collections.
* Develop seasonal marketing campaigns for Christmas, holiday décor, home accessories, and fashion collections.
* Maintain consistent, premium brand positioning across all digital channels. 6. Email Marketing & Buyer Engagement
* Create qualified email marketing campaigns for international B2B customers.
* Develop product launch announcements, newsletters, and collection presentations.
* Build targeted buyer outreach campaigns.
* Manage lead follow-ups and email campaign performance.
* Support international trade fair marketing and post-exhibition buyer engagement. Required Skills & Qualifications
* Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.




* 2–5 years of relevant digital marketing experience.
* Strong knowledge of Instagram, Pinterest, Facebook, LinkedIn, and YouTube marketing.
* Experience in SEO, Google Ads, Meta Ads, and website growth.
* Understanding of international digital marketing, particularly USA and UK audiences.
* Experience with Google Analytics, Search Console, Meta Business Suite, and relevant marketing tools.
* Strong English communication and professional business writing skills.
* Ability to develop marketing strategies independently and execute them effectively.
* Data-driven mindset with a focus on lead generation and measurable business growth. Preferred Experience
* Previous experience in export companies, B2B marketing, handicrafts, home décor, fashion accessories, or international wholesale businesses.
* Experience generating overseas buyers through LinkedIn and digital marketing.
* Knowledge of Shopify, email marketing tools, and CRM platforms.
* Familiarity with seasonal products and USA/UK retail buying trends.
* Experience managing international advertising campaigns. Key Performance Indicators (KPIs) The selected candidate will be evaluated on:
* Growth in qualified USA and UK business leads.
* Increase in relevant international website traffic.
* Improvement in buyer enquiries and enquiry conversion rates.
* Organic social media growth and meaningful engagement.
* SEO rankings and organic search performance.
* Advertising efficiency and cost per qualified lead.
* Contribution to international buyer acquisition and business development.

What We Offer
* Opportunity to work with international markets and export-focused product collections.
* Direct involvement in digital growth strategy and international brand development.
* Creative freedom to develop and implement new marketing ideas.
* Career growth opportunities based on performance.
* Competitive salary based on experience and skills. To Apply: Send your updated CV, portfolio, examples of previous campaigns, and measurable marketing achievements. Email: [email protected] Subject: Application – Digital Marketing & International B2B Growth Specialist

Location:
Agra, India Join HK EXPORTS and help expand our international digital presence across the USA, UK, and global wholesale markets.

📌 Digital Marketing Specialist (Agra)
🏢 H K EXPORTS
📍 Agra