Staring date: ASAP

Criteria

- Proven marketing experience, preferably in the automotive, retail, franchise or multi-brand setting Ability to work well under pressure and be target driven
- Ability to develop and implement marketing strategies aligned with business objectives Minimum of 1 Year experience in vehicle Administration
- Ability to analyze campaign performance, leads, engagement, customer acquisition and other relevant business metrics
- Strong written and verbal communication, with the ability to engage professionally with senior management, dealership managers, manufacturers and agencies.
- Ability to coordinate stakeholders, manage priorities, drive accountability and work across multiple departments.
- Familiarity with CRM systems, lead management, customer databases, analytics and marketing automation.
- Ability to develop campaigns, promotions, events and marketing concepts that support sales and brand positioning
- Highly organized, proactive, commercially minded, detail-oriented, adaptable and comfortable working under pressure.

Responsibilities and duties
- Your position needs to account for the complete marketing function, including the work that happens behind the scenes.
- Marketing strategy and group positioning
- Developing marketing plans, coordinating campaigns across the LMC dealership network, strengthening the group brand and ensuring marketing supports commercial objectives.
- Multi-brand and manufacturer marketing
- Coordinating marketing for the group's automotive brands, ensuring compliance with manufacturer CI guidelines, managing approvals and aligning campaigns with OEM requirements.




- Digital marketing and online visibility
- Overseeing websites, Google Business Profiles, SEO, paid search, social media, online reputation, customer reviews and emerging AI-driven search visibility.
- Lead generation and customer journeys
- Coordinating campaigns that generate enquiries, monitoring lead allocation and follow-up processes, and working with the call Centre, sales teams and relevant departments to improve conversion.
- Agency and supplier management
- Briefing agencies, coordinating onboarding and handovers, managing access and deliverables, checking campaign quality, monitoring service levels and holding suppliers accountable.
- Budgets, reporting and performance
- Monitoring marketing expenditure, reviewing campaign results, analyzing lead performance, preparing management reports and recommending improvements based on data.
- Campaigns, events and promotions
- Planning and coordinating launches, test-drive events, dealership promotions, digital campaigns, customer communications and group-wide initiatives.
- Governance and administration
- Managing campaign approvals, marketing calendars, brand assets, agency documentation, invoices, access records, reporting deadlines and communication between stakeholders.
- Arranging all Events types and Hosting events

Benefits

- Basic Salary (to be discussed)
- Provident Fund
- Medical Aid contributions

LAZARUS MOTOR COMPANY IS AN EQUAL OPPORTUNITY EMPLOYER SUBSCRIBING TO THE EMPLOYMENT EQUITY ACT AND HEREBY INVITES APPLICATIONS FROM SUITABLY QUALIFIED PERSONS TO FILL THE MENTIONED VACANCY: EE CANDIDATES AND DISABLED PERSONS ARE ENCOURAGED TO APPLY

📌 Marketing Manager- Head Office (Moter)
🏢 Truck Parts Store
📍 Moter