Plan, set up, and optimize Meta Ads campaigns (Facebook, Instagram) across key objectives: Brand Awareness, Lead Generation, Catalog Sales, and Drive-to-Store.

Research target audiences (car owners, drivers) to build precise targeting strategies (Custom & Lookalike Audiences).

Ideate and A/B test ad creatives and formats (Reels, Carousels, Images, Ad Copy) in collaboration with the creative team.

Track, manage budgets, and optimize daily campaign performance based on key metrics: CPC, CTR, CPL, CPA, and ROAS.

Set up and monitor event tracking using Meta Pixel, Conversions API (CAPI), and Google Analytics 4.

Prepare periodic performance reports and provide actionable recommendations to improve overall ROI.

Requirements





Minimum 1 year of hands-on experience running and optimizing Meta Ads campaigns.

Proficient in Meta Ads Manager, Meta Pixel, and Conversions API (CAPI).

Data-driven mindset with a strong understanding of marketing funnels.

Ability to work independently and manage deadlines effectively in a fully remote setup.

Good command of written and spoken English.

Plus: Prior experience in Automotive, Auto Parts, Retail, or E-commerce industries.

Benefits

100% remote flexibility with adaptable working hours.

Competitive contract rate + performance-based bonuses.

Prospect to work with a leading global multinational brand.

📌 Google Ads Specialist (India)
🏢 BRIDGESTONE INDIA PRIVATE
📍 India