We're Hiring: Freelance Lead Generation & Performance Marketing SpecialistCompany: Hacker Academy
Website: https://www.hackeracademys.com
Role: Lead Generation & Performance Marketing Specialist
Job Type: Freelance
Platforms: Google Ads & Meta Ads (Facebook & Instagram)
Compensation: Flexible — based on experience, expertise, and proposed strategy
About Hacker AcademyHacker Academy is looking for an experienced freelance performance marketer who can build and execute a strategic, data-driven lead generation plan to drive qualified leads and business growth.
We’re looking for someone who understands paid advertising beyond campaign execution — someone who can develop a comprehensive acquisition strategy, manage budgets efficiently, and deliver measurable results.
Key Responsibilities
- Develop and execute end-to-end lead generation strategies across Google Ads and Meta Ads.
- Create a detailed marketing plan covering audience targeting, campaign structure, funnel strategy, and lead acquisition goals.
- Forecast lead volumes, expected Cost Per Lead (CPL), conversion rates, and overall campaign performance.
- Develop a comprehensive media budget allocation and scaling strategy.
- Optimize campaigns continuously to improve lead quality, reduce CPL, and maximize return on ad spend where applicable.
- Set up and monitor conversion tracking, pixels, analytics, and campaign reporting.
- Identify opportunities for remarketing, audience segmentation, and funnel optimization.
- Present performance forecasts, campaign strategies, budgets, and growth plans directly to the C-level leadership and Founder.
- Provide regular performance reports with actionable insights and recommendations.
Selection ProcessCandidates will be evaluated based on their strategic thinking, execution expertise, and ability to build a scalable lead generation engine. As part of the selection process,
shortlisted candidates will be required to present a detailed marketing plan directly to the C-level leadership and Founder of Hacker Academy.
The presentation should cover:
- Overall lead generation strategy and campaign objectives.
- Google Ads and Meta Ads channel strategy and budget allocation.
- Estimated monthly advertising budget and justification.
- Projected lead volume and expected CPL benchmarks.
- Target audience segmentation and campaign structure.
- Lead quality, conversion funnel, and follow-up strategy.
- Tracking, measurement, reporting, and optimization framework.
- A 30–90-day execution roadmap with growth and scaling milestones.
Candidates should be prepared to explain their assumptions, projections, and approach to achieving the proposed results. Who We're Looking For
- Proven experience in performance marketing and lead generation.
- Hands-on expertise in Google Ads and Meta Ads.
- Solid understanding of campaign budgeting, CPL optimization, and conversion tracking.
- Ability to forecast performance using data-driven assumptions.
- Experience building and scaling lead generation campaigns.
- Excellent analytical, strategic planning, and presentation skills.
- Ability to communicate marketing strategies and business outcomes directly to founders and senior leadership.
- A results-oriented mindset with a focus on measurable business impact.
Compensation & Engagement
- Freelance engagement with flexible working arrangements.
- Compensation is open and flexible based on the candidate's experience, expertise, proposed strategy, and scope of work.
- Opportunity to work directly with the Founder and C-level leadership on growth strategy.
How to ApplyInterested candidates can apply with their profile, relevant campaign experience, key performance results, and a brief overview of their expertise in Google Ads and Meta Ads. If you can turn advertising budgets into a predictable, scalable lead generation engine, we'd love to hear from you.
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📌 Freelance Lead Generation & Performance Marketing Specialist (Bengaluru)
🏢 Xyz
📍 Bengaluru