Designation: Category Manager

Reporting to: Chief Growth Officer

About Sova Health

Sova Health is a leading D2C preventive healthcare company focused on transforming personalized wellness through science, data, and AI. Our mission is to build India’s most trusted precision health platform by delivering tailored health solutions that drive measurable outcomes.

Role Overview

We are looking for a strategic, growth-driven Category Manager to own the Supplements category end-to-end. You will lead product portfolio, brand and revenue growth for personalized supplements, turning consumer and clinical insights into products people trust and re-order.

Key Responsibilities

Category Ownership

- Own the P&L;, revenue growth and profitability of the Supplements category.
- Manage pricing, positioning, packaging and portfolio strategy, including SKUs, bundles and subscriptions.
- Drive repeat purchase and subscription retention.

Consumer Insights &

- Market Research

- Analyze consumer behavior, supplement and nutraceutical trends, and the competitive landscape.
- Build personas and messaging frameworks around efficacy, safety and outcomes.
- Identify unmet needs and white spaces for new formulations.

Product Development &

- Go-To-Market

- Lead recent supplement launches, from formulation brief to market.
- Work with product, medical, R&D;, sourcing and manufacturing partners on formulation, quality, regulatory compliance (FSSAI) and claims.
- Develop and execute GTM strategies across D2C, marketplaces and other channels.

Brand &

- Messaging

- Define and strengthen the supplements value proposition and narrative.
- Translate ingredient science and clinical evidence into compelling, compliant messaging.

Performance Marketing &

- Growth

- Optimize funnels for acquisition, conversion, repeat orders and retention.
- Track CAC, CTR, AOV,



repeat rate, churn and LTV.
- Partner with performance marketing teams to scale growth.

Content &

- Creative Leadership

- Guide content, storytelling and campaigns for the category.
- Work with designers, copywriters and agencies on packaging and creative.

Data-Driven Decision Making

- Analyze campaign, cohort and inventory performance to derive insights.
- Build testing and learning frameworks for continuous optimization.

Qualifications &

- Experience

- 3–5 years in Brand Management, Category Management or Growth roles.
- Background in D2C, FMCG, nutraceuticals, health and wellness, or high-growth startups.
- Proven success launching and scaling revenue-generating products.
- Strong understanding of digital marketing and consumer psychology.
- Excellent analytical, strategic and stakeholder management skills.
- MBA in Marketing or a related field preferred.

Key Skills Category &

- P&L; Management

- Portfolio &
- Pricing Strategy
- Product Launch &
- Lifecycle Management
- Go-To-Market Strategy
- Consumer Insights
- Performance Marketing &
- Retention Analytics
- Regulatory &
- Claims Awareness
- Cross-Functional Collaboration (Medical, R&D;, Sourcing)
- Data-Driven Decision Making

Success Metrics (First 6 Months)

- Launch of 1–2 new supplement products or variants.
- Improved conversion, repeat rate, retention and revenue.
- Stronger brand positioning in the supplements category.
- A scalable GTM playbook for Supplements.

Hiring Flow: R1 (HR Round) ------>

- R2 (CGO) --------->
- Assignment Discussion ----------->
- R3 (Founder's Round).

Skills: go-to-market strategy,performance marketing & retention analytics,portfolio & pricing strategy,category & p&l; management,product launch & lifecycle management,cross-functional collaboration,data-driven decision making,regulatory & claims awareness,consumer insights

📌 Category Manager (Supplements) & (Test)
🏢 Sova Health
📍 Gurugram