Location:
[Branch Location] Department: Sales / Operations Reporting To: Branch Manager Job Summary The Branch Relationship Manager is responsible for managing customer relationships at the branch level, driving sales of banking/financial products, and ensuring excellent customer service. The role focuses on business growth, customer retention, and smooth branch operations.
Key Responsibilities
• Build and maintain strong relationships with recent and existing customers
• Identify customer needs and cross-sell banking/financial products such as loans, deposits, insurance, and investment products
• Achieve branch sales targets and contribute to overall business growth
• Handle customer queries, complaints, and provide effective solutions
• Ensure proper documentation, KYC compliance, and adherence to company policies
• Coordinate with operations and credit teams for timely processing of cases
• Conduct branch-level marketing and promotional activities
• Monitor customer portfolio and ensure high customer satisfaction
• Maintain accurate MIS and daily activity reports Key Skills & Competencies
• Strong communication and interpersonal skills
• Sales and customer relationship management expertise
• Knowledge of banking and financial products
• Ability to handle targets and work under pressure
• Problem-solving and negotiation skills
• Basic computer knowledge (MS Excel, CRM systems) Qualification & Experience
• Graduate in any discipline (MBA preferred)
• 1–5 years of experience in banking, NBFC, or financial services
• Experience in branch sales or relationship management is an advantage Key Performance Indicators (KPIs)
• Achievement of sales and revenue targets
• Customer acquisition and retention
• Quality of service and customer feedback
• Compliance and documentation accuracy If You Want, I Can Customize This JD For
• Bank / NBFC / Microfinance
• Freshers vs experienced
• Retail banking or loan-focused roles
• Companies like HDFC, Axis, ICICI, Tata Capital, AU Bank
📌 Branch Relationship Manager (India)
🏢 SkillLabs
📍 India
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