28 Oct
|
Allen
|
Bengaluru
About ALLEN ALLEN is India’s most trusted education brand with a 38+ year legacy of creating toppers across NEET, JEE, Olympiads, and school exams. We are rapidly scaling both offline classrooms and digital learning solutions to empower every student with world-class pedagogy and outcomes. Role Overview We are looking for a Consumer Insights professional (5–8 years) who combines research expertise with an entrepreneurial mindset
- someone who takes ownership, has a bias for action, and proactively brings the voice of the consumer into business decisions. This hands-on, end-to-end role spans across Qualitative and Quantitative researches such as brand health tracking, segmentation, comms testing, consumer journey mapping, opportunity sizing, and white space identification – driving growth across ALLEN’s offline and online businesses. Travel is expected for field immersions and market visits.
Key Responsibilities
1. Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc. 2. Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, and market/category entry studies 3. Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality. 4.
Turn Data into Action: Analyze results, synthesize insights, and provide clear, actionable recommendations 5. Collaborate & Influence: Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking. 6. Liaise with agency partners/vendors: Ensure high-quality and timely outputs from external partners. Ideal Candidate ●
Experience:
5–8 years in consumer insights / market research (agency + client side mix preferred but not mandatory) ● Expertise: Quant & qual research, moderation, survey design, analytics, report writing, insight storytelling ● Mindset: Entrepreneurial, proactive, high ownership, bias for action, problem solver ● Business Acumen: Ability to link insights to growth strategies and influence stakeholders ● Languages: Fluent in English & Hindi ● Mobility: Willing to travel for research and market immersions Why Join Us ● Contribute to build a consumer insights center of excellence at India’s most respected education brand ● Influence growth, and innovation strategy across offline + digital businesses ● High-impact role with solid cross-functional collaboration and visibility
📌 Consumer Insights Manager (Bengaluru)
🏢 Allen
📍 Bengaluru