Experience:
10+ years

Location:
Gurgaon Industry Preference: D2C / Ayurveda / Wellness / Healthcare / Nutrition Profile Required We are looking for a hands-on Digital Marketing leader who can take ownership of Nirvasa's complete digital acquisition and growth function. Strong preference for candidates from the D2C Ayurveda / Wellness / Healthcare space, particularly those who have managed products with a lead-generation + tele-sales/order conversion model. The person should be a performance/growth marketer first, rather than a traditional brand or digital marketing head. Core Expertise Required
• Meta – Critical
•
• Strong hands-on expertise in Meta Ads and Lead Generation.
• Experience managing significant Meta spends.
• Campaign structuring, scaling, audience strategy and optimisation.
• Lookalikes, customer audiences, retargeting and first-party data.
• Strong understanding of CPL vs lead quality.
• Creative testing and performance creative strategy.
• Meta Pixel, CAPI and attribution/tracking understanding.
• Ability to personally get into Ads Manager and analyse campaigns.
• D2C Order Funnel – Critical Must Understand The Complete Funnel Ad → Lead → Call → Order → Shipment → Delivery → Repeat Order
•
• Lead quality optimisation.
• Lead-to-order conversion.
• Order-to-delivery conversion.
• Landing page/CRO.
• Call-centre funnel optimisation.
• Product/offer-wise acquisition economics.
• CAC, CPL, AOV, ROAS, contribution margin and LTV.



Someone who has worked with call-centre-led D2C businesses will be strongly preferred.
• Google – Preferred
•
• Google Search
• PMax
• YouTube
• Display/remarketing
• Demand Gen
• Google Analytics/GA4 We don't necessarily need a Google specialist, but the candidate should have sufficient understanding to own and scale the channel.
• Performance Creative
•
• Ability to build a systematic creative testing engine.
• Understand hooks, UGC, expert-led, product-led and problem/solution creatives.
• Work closely with content, video and AI creative teams.
• Use campaign data to identify winning creatives and scale variations.
• Data & Analytics
•
• Strong understanding of attribution and funnel analytics.
• Ability to build channel-wise and campaign-wise profitability reporting.
• Comfortable identifying gaps between platform data, CRM, call-centre and actual revenue.
• Strong Excel/analytics skills and dashboard orientation.
• Team & Agency Management
•
• Build and manage the digital/performance marketing team.
• Manage agencies and external partners where required.




• Should be capable of challenging agencies based on data and not depend entirely on them for strategy.
• Work closely with Sales/Call Centre, Creative, Technology, Product and Finance.
• Growth & New Channels
•
• Identify and test new acquisition channels.
• Scale successful channels while maintaining CAC and contribution economics.
• Experience with affiliate marketing, remarketing, CRM/first-party data will be an advantage.
• Strong experimentation and test-and-learn mindset. Ideal Background Strong Preference For Candidates Who Have Worked With
•
• D2C Ayurveda brands
• Wellness / Healthcare
• Nutrition
• Men's/Women's wellness
• Beauty & Personal Care
• Consumer Health
• Other high-volume D2C businesses What We DON'T Want Please Do Not Shortlist Candidates Who Are Primarily
•
• Brand marketing professionals
• Social media/content heads
• SEO specialists
• Agency-only managers
• Traditional marketing heads with limited hands-on performance experience We need someone who understands the numbers, understands Meta, understands the D2C funnel and can drive profitable growth. Key KRAs
•
• Digital revenue growth
• New customer acquisition
• CAC / CPL / cost per delivered order
• Lead-to-order conversion
• Order-to-delivery conversion
• ROAS / MER / contribution margin
• Creative testing and scaling
• Growth of Meta + Google + other acquisition channels
• First-party data utilisation and retargeting
• Building a solid performance marketing team

📌 VP – Digital Marketing (Gurugram)
🏢 Nirvasa Ayurveda
📍 Gurugram