Job Title: Social Media Coordinator – Men’s Fashion

Location:
Mumbai

Experience:
2–5 Years Function: Marketing / Digital Industry: Men’s Fashion / Apparel / Lifestyle / Retail / D2C

About The Role
We are looking for a creative, digitally savvy and fashion-conscious Social Media Coordinator to manage and grow our social media presence across multiple platforms. The ideal candidate should understand men’s fashion, styling, trends and consumer behaviour, with hands-on social media experience.

Key Responsibilities
• Manage Instagram, Facebook, YouTube, LinkedIn and other social media platforms.
• Create and execute monthly social media content calendars.
• Develop content for Reels, posts, stories and campaigns.
• Create engaging content around men's fashion, styling, products and lifestyle.
• Monitor fashion trends, competitors and social media conversations.
• Work with creative, photography, styling and marketing teams.
• Track reach, engagement, views, follower growth and content performance.
• Prepare social media performance reports and recommendations.
• Manage comments, DMs and customer interactions.
• Use AI tools for content ideation, research, copywriting, trend analysis and creative development.
• Explore AI tools for image/video generation, editing and content repurposing. Requirements




• 2–5 years of hands-on experience in social media/content management.
• Experience in fashion, apparel, lifestyle, retail or D2C preferred.
• Strong understanding of men's fashion and styling.
• Positive knowledge of Instagram, Reels, Stories and other social formats.
• Strong content ideation, copywriting and visual sense.
• Understanding of social media analytics and performance metrics.
• Strong communication, collaboration and attention to detail.
• Ability to work in a fast-paced environment.
• AI-savvy with practical experience using AI tools. Good to Have
• Men's fashion brand experience.
• D2C/e-commerce experience.
• Influencer/creator collaboration experience.
• Basic knowledge of paid social media/performance marketing.
• Canva or Adobe Creative Suite experience.
• Experience with ChatGPT, Gemini, Claude, Midjourney, Runway or Adobe Firefly. Key Success Measures
• Social media audience and engagement growth.
• Improved content reach and organic performance.
• Timely execution of content calendars.
• Quality and relevance of fashion content.
• Successful product and brand campaigns.
• Effective use of AI to improve content quality and productivity.

Skills:
collaboration,calendars,adobe creative suite,chatgpt,canva,men's fashion,firefly,social media,midjourney,d2c,copywriting,campaigns

📌 Social Media Coordinator – Men’s Fashion | Lower Parel (Mumbai)
🏢 One Story
📍 Mumbai