Role Overview
The Braze Campaign Specialist / Developer focuses on the day-to-day
configuration, segmentation, asset assembly, and QA-ready staging of marketing
campaigns, scheduled promotional broadcasts, and targeted lifecycle nudges within
the customer engagement platform.
Key Responsibilities
Campaign Building & Configuration: Build and configure campaigns ,
branching multi-channel Canvases using Canvas Flow across Email, SMS, In-App
Messages, and Push notifications.
Audience Segmentation: Create and maintain energetic audience segments
utilizing custom attributes, user behavior filters, engagement recency, and
subscription statuses.
Template & Content Assembly: Populate responsive HTML/CSS email
templates with approved localized copy, creative assets, deep links, and tracking
parameters.
A/B Testing Configuration: Set up multivariate and A/B split tests (subject
lines, send times, creative layouts) with automated winner selection rules.
Compliance Checks: Enforce subscription group assignments, GDPR consent




filters, and frequency capping rules across all outbound messages.
Required Qualifications & Experience
Experience: 3 5+ years in marketing automation operations and campaign
execution, with 2+ years hands-on experience in Braze.
Technical Skills: Intermediate Liquid scripting, HTML/CSS email formatting,
URL parameters/UTM tagging, and segment query construction.
Attention to Detail: High precision in verifying copy decks, character limits, link
validity, and image rendering across international locales.
Process Discipline: Experience working within fast-paced Agile sprint cycles
and structured QA handoff processes.
Key Deliverables
Production-Ready Braze Campaign Configurations Public
Segment Definitions & Preference Filter Sets
Multivariate A/B Test Setups & Result Summaries
Pre-Deployment Staging Assets & Checklists

📌 Braze Campaign Specialist / Developer - Wipro (India)
🏢 TRIGENT SOFTWARE PRIVATE
📍 India