Job Description – Digital Marketing Executive (Meta Ads)

Location: Lucknow, Uttar Pradesh

Experience: 2–5 Years

Salary: As per experience and skills

Job OverviewEdHike is looking for a performance-driven Digital Marketing Executive specializing in Meta Ads (Facebook & Instagram Ads) to generate quality leads for educational programs and optimize advertising campaigns.
Key ResponsibilitiesPlan, launch, and manage Facebook and Instagram advertising campaigns.
Generate quality leads for Online MBA, UG, PG, and other educational programs.
Monitor and optimize CPL, CTR, CPC, conversions, and campaign ROI.
Conduct audience research, retargeting, A/B testing, and competitor analysis.
Coordinate with the creative team to develop engaging ad creatives, videos, and copy.
Manage Meta Pixel, Conversions API, and conversion tracking.
Analyze campaign performance and prepare daily, weekly, and monthly reports.




Optimize advertising budgets to improve lead quality and conversion rates.
Work closely with the sales and counseling teams to improve lead outcomes.
Required SkillsHands-on experience with Meta Ads Manager.
Solid understanding of Facebook and Instagram lead generation campaigns.
Knowledge of audience targeting, retargeting, campaign optimization, and budget management.
Experience with Meta Pixel, conversion tracking, and performance analytics.
Ability to analyze campaign data and achieve lead-generation targets.
Basic knowledge of Google Sheets or Excel.
EligibilityBachelor's degree in Marketing, Business, or a related field preferred.
1–3 years of relevant experience in performance marketing.
Experience in the education or lead-generation industry will be an advantage.

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