Job Responsibilities
Plan and manage advertising campaigns on Facebook and Instagram.
Generate quality leads for UG and PG courses.
Monitor campaign performance, budget, and cost per lead (CPL).
Optimize ads to improve lead quality and conversion rates.
Create and test ad creatives, audiences, and campaign strategies.
Track campaign performance and prepare regular reports.
Coordinate with the design and admissions teams for campaign requirements.
Monitor daily campaign spending and ensure effective budget utilization.

Required Skills
Practical knowledge of Meta Ads Manager.
Experience in lead generation campaigns.
Understanding of audience targeting, retargeting, and campaign optimization.
Knowledge of CPL, CTR, CPC, and ROAS.
Basic knowledge of Excel or Google Sheets.
Experience in the education or EdTech industry will be preferred.

Pay: Up to ₹30,000.00 per month

Perks:
Adaptable schedule
Leave encashment
Paid sick time
Paid time off

Ability to commute/relocate:
Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Experience:
Meta Ads: 1 year (Required)

Work Location: In person

📌 Meta Ads Executive Noida
🏢 IMTS Institute
📍 Noida