We are looking for a Performance Marketing Executive to manage and optimize paid advertising campaigns across digital platforms and drive measurable business results.
Key Responsibilities
Manage and optimize Google Ads and Meta Ads campaigns.
Conduct keyword, audience, and competitor research.
Monitor CPC, CTR, CPL, CPA, ROAS, and conversions.
Analyze campaign performance and implement optimization strategies.
Conduct A/B testing for creatives, copy, and audiences.
Track performance using GA4 and advertising platforms.
Coordinate with content and creative teams.
Prepare campaign reports and stay updated with digital marketing trends.
Requirements
1+ year of experience in performance marketing.
Solid knowledge of Google Ads and Meta Ads.
Understanding of GA4, conversion tracking, and remarketing.
Robust analytical and problem-solving skills.
Valuable communication and reporting skills.
Proficiency in Excel/Google Sheets.