The Karthik Media is looking for a results-driven Meta Ads Specialist to plan, execute, manage, and optimize Facebook and Instagram advertising campaigns for clients across multiple industries. The candidate should have hands-on experience with Meta Ads Manager, lead generation campaigns, sales campaigns, retargeting, audience research, campaign budgeting, and performance optimization. Responsibilities include campaign setup, audience targeting, ad copy and creative coordination, A/B testing, pixel and Conversions API implementation, conversion tracking, lead quality analysis, and regular performance reporting. The ideal candidate should have a robust understanding of cost per lead (CPL), click-through rate (CTR), conversion rate, return on ad spend (ROAS), and campaign scaling strategies.



The candidate must be capable of analyzing campaign data, identifying optimization opportunities, generating quality leads, and improving advertising performance while managing multiple client accounts. Solid analytical skills, creative thinking, communication, timely reporting, and accountability for campaign results are essential. Previous experience in a digital marketing agency and experience handling real estate, healthcare, education, e-commerce, or other lead generation campaigns will be an added advantage.

Pay: ₹10,000.00 - ₹16,000.00 per month

Perks:
Paid sick time

Work Location: In person

📌 Meta Ads Specialist – Facebook & Instagram Advertising Madurai
🏢 The Karthik Media
📍 Madurai