Key Responsibilities
Own end-to-end Project planning and execution
Manage, coach and monitor the VRM team
Define advisor segments, calling priorities and project targets
Manage the inactive/unmapped advisor database
Monitor VRM productivity, contact ability, engagement and lead generation
Validate and consolidate qualified leads
Ensure timely allocation/share of leads with respective ACMs
Track the complete funnel from Advisor Base ? Contact ? Lead ? ACM Follow-up ? Reactivation ? Business
Coordinate with ACMs to monitor lead closure and advisor activation
Develop project dashboards and MIS for management
Analyse project performance and identify bottlenecks
Drive corrective actions to improve lead quality and conversion
Capture advisor insights and use project data to refine targeting
Ensure process adherence, data quality and campaign governance
Drive overall project effectiveness and incremental business contribution

📌 Sr Manager I Agency Sc Mumbai
🏢 ICICI PRUDENTIAL LIFE INSURANCE
📍 Mumbai