About the Role

We are looking for a results-driven Marketing / Social Media Executive with experience in SaaS product marketing, Meta platforms, and multi-channel social media growth. The ideal candidate should know how to maximize organic reach, improve engagement, build brand awareness, and execute effective digital marketing campaigns.

Key Responsibilities
Plan and manage social media marketing across LinkedIn, Instagram, Facebook, and other relevant platforms.
Develop strategies to increase organic reach, impressions, engagement, followers, and brand visibility.
Plan and execute SaaS product marketing campaigns to communicate product features, benefits, and value propositions.
Manage Meta Ads campaigns, including audience targeting, budget allocation, A/B testing, and performance optimization.
Develop content strategies for posts, reels, creatives, product promotions, and campaign messaging.
Analyse social media and advertising performance using relevant analytics tools and implement improvements.
Support lead generation, website traffic, product awareness,



and business growth through digital marketing initiatives.
Monitor platform algorithms, industry trends, competitor activities, and new opportunities to improve marketing performance.

Required Skills
Minimum 3 years of relevant experience in digital marketing or social media marketing.
Hands-on experience in SaaS product marketing, preferably in a B2B or technology-focused company.
Robust knowledge of Meta Ads Manager and Facebook/Instagram marketing.
Proven understanding of organic reach, social media algorithms, content distribution, and audience growth strategies.
Experience with campaign analytics, performance tracking, and data-driven optimization.
Valuable content planning, copywriting, communication, and analytical skills.
Familiarity with LinkedIn marketing, Google Analytics, SEO, and lead-generation campaigns will be an added advantage.

Pay: From ₹25,000.00 per month

Benefits:
Adaptable schedule
Paid time off
Provident Fund
Work from home

Work Location: In person

📌 Marketing Manager Bodakdev
🏢 Techforce Infotech
📍 Bodakdev