Role: Senior Content Writer

Specialisation: Website ContentExperience: 5+ years (preferred)

Job Summary

We are looking for a creative and detail-oriented Senior Content Writer with strong experience in website content, brand storytelling, and digital copywriting. The ideal candidate should be able to develop engaging, user-friendly, and SEO-optimised website content that aligns with brand objectives and enhances the overall user experience.

Key Responsibilities
Write and edit website content, including landing pages, homepages, service pages, product pages, and brand descriptions.
Develop compelling website copy that communicates brand messaging, value propositions, and key differentiators.
Collaborate with design, SEO, strategy, and account management teams to develop effective website content.
Conduct research to understand brands, target audiences, industry trends, and competitors.
Ensure content is SEO-friendly, engaging, grammatically accurate, and consistent with brand guidelines.
Develop website content structures, page narratives, headlines, taglines, and calls to action (CTAs).
Review and refine content based on client feedback and internal stakeholder inputs.
Maintain consistency in tone of voice and messaging across all website pages.




Manage multiple projects and deliver high-quality content within deadlines.

Required Skills and Qualifications
5 years of experience in content writing, preferably with a robust focus on website content.
Excellent writing, editing, proofreading, and storytelling skills.
Understanding of SEO principles, keyword integration, and website content optimisation.
Ability to simplify complex information into explicit and engaging website copy.
Experience working with creative, design, SEO, and digital marketing teams.
Strong research skills and attention to detail.
Ability to manage multiple projects and incorporate feedback effectively.

Preferred Qualifications
Experience working in a digital agency, creative agency, or content-focused setting.
Familiarity with website information architecture, user journeys, and conversion-focused copywriting.
Understanding of CMS platforms and basic website publishing workflows.
A portfolio showcasing published website content across different industries.

What We’re Looking For

Someone who can combine strategic thinking, creativity, and strong writing skills to create website content that reflects brand identity, engages audiences, and drives meaningful action.

📌 Senior Content Writer Mumbai
🏢 TING
📍 Mumbai