Role & responsibilities
Develop and lead the overall marketing and brand strategy aligned with business objectives and revenue targets.
Own the annual marketing plan, budget allocation, and ROI measurement.
Lead and mentor the marketing team, driving performance and capability development.
Oversee integrated marketing campaigns across digital, social media, PPC, email marketing, events, and PR.
Drive social media strategy across LinkedIn, Instagram, Facebook, X, and YouTube, with a focus on B2B brand building and thought leadership.
Develop demand-generation strategies and collaborate with Sales and Business teams to drive pipeline growth.
Leverage AI tools for content creation, audience insights, marketing automation, and campaign optimisation.
Monitor marketing analytics, dashboards, campaign performance, and business outcomes.
Lead ESG and sustainability communications to strengthen brand reputation.
Manage online reputation, crisis communication support, and brand consistency.
Oversee external agencies, vendors, commercial negotiations, and marketing technology partnerships.




Collaborate with Finance, HR, Sales, and Sustainability teams on integrated initiatives and employer branding.
Present marketing strategies, performance reports, and actionable insights to senior leadership.

Preferred candidate profile
1215 years of relevant marketing experience, preferably in a B2B organisation.
Robust expertise in brand strategy, digital marketing, and social media management.
Experience in demand generation, integrated campaigns, and performance marketing.
Hands-on understanding of AI-enabled marketing tools, automation, CRM, and analytics platforms.
Experience in marketing budget management, agency partnerships, and vendor negotiations.
Solid understanding of LinkedIn marketing, B2B audience behaviour, and thought leadership.
Excellent strategic thinking, analytical, communication, storytelling, and stakeholder management skills.
Interest or experience in ESG, sustainability, or technology-driven communication.

📌 Deputy General Manager Marketing Mumbai
🏢 Greenline Mobility Solutions
📍 Mumbai