We are seeking an experienced Digital Marketing Executive who can design and execute high-performing digital campaigns.
Requirements
Bachelor’s degree in Marketing, Business, or a related field.
1- 2 years of experience in digital marketing and lead generation, preferably in EdTech, recruitment, or overseas education sectors.
Proven expertise in Google Ads, Meta Ads Manager, SEO, and CRM tools .
Strong understanding of lead funnels, conversion optimization, and remarketing strategies.
Excellent written and verbal communication skills.
Ability to work independently, meet deadlines, and manage multiple campaigns simultaneously.
Key Responsibilities
Plan, manage, and optimize digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn to generate qualified leads.
Develop and execute strategies for lead generation and nurturing targeting nurses and healthcare professionals.
Manage SEO, SEM, and paid advertising for maximum ROI and conversion efficiency.
Collaborate with the design and content teams to create engaging ad creatives, videos, and landing pages.
Track campaign performance using tools like Google Analytics, Meta Business Suite, and Tag Manager, and prepare performance reports.
Implement email and WhatsApp marketing automation for lead follow-up and engagement.
Conduct competitor and market analysis to identify current growth prospects.
Monitor campaign budgets and performance metrics closely to ensure maximum efficiency.
Advantages
Cell phone reimbursement
Paid sick time