Key Responsibilities
Support the development of annual brand strategy, business plans and marketing calendar for the assigned product category portfolio.
Deliver sales, market share and profitability targets.
Manage product lifecycle, pricing, positioning and portfolio optimization.
Plan and execute recent product launches.
Design promotional campaigns, visual aids, leave-behinds, CMEs and digital content.
Work closely with Sales, Medical Affairs, Supply Chain and Regulatory teams.
Conduct market research, competitor analysis and customer insights.
Train and mentor field force through cycle meetings and product training.
Monitor marketing budgets and ROI.
Build relationships with KOLs, pediatricians and dermatologists.

Key Performance Indicators
Brand sales & growth vs. target




Successful new product launches
Prescription generation / demand creation
Forecast accuracy
Digital engagement metrics
Market share growth
Marketing ROI
Field force training effectiveness
Budget adherence
Cross-functional project delivery

Qualifications
MBA (Marketing) preferred; B.Pharm / M.Pharm / Life Sciences desirable.
3–6 years in pharmaceutical / consumer healthcare marketing.
Experience in Pediatrics and/or Dermatology preferred.
Positive knowledge of current product launch planning and execution.

Skills: brand strategy,product launch,sales

📌 Group Product Manager Mumbai
🏢 Neuraleap Technology Group
📍 Mumbai