Key Responsibilities
Influencer Management: Independently manage 50 to 100 influencer collaborations per month, ensuring effective communication and relationship-building.
Campaign Strategy: Develop and execute influencer marketing campaigns that align with brand goals and target audience.
Performance Tracking: Analyze and track influencer marketing KPIs and performance metrics, including ROAS, CAC, CPV, CPM, CTR, engagement rate, conversion rate, and creator ROI.
Market Research: Stay updated on the influencer landscape, creator categories, and platform-specific trends to identify new opportunities.
Collaboration with Agencies: Source talent from agencies that specialize in new-age consumer brands, ensuring alignment with our brand values and objectives.
Qualifications
Experience: 1 - 2 years of experience in influencer marketing,
preferably with both D2C brands and influencer marketing agencies, particularly those serving high-growth startups.
Skills
Strong understanding of performance-led influencer marketing.
Excellent communication, coordination, and relationship-building skills.
Ability to analyze data and derive insights for campaign optimization.
Proven Track Record: Demonstrated ability to manage multiple influencer collaborations effectively and efficiently.
Why Join Us?
Be part of a dynamic team in a rapidly growing D2C brand.
Prospect to work with a variety of influencers and creative campaigns.
Market-competitive salary and advantages package.