We are looking for a highly technical Digital Marketing Manager to build and scale a data-driven growth engine for a global healthcare company. This role blends SEO, AI visibility (AEO, GEO, LLM), and deep analytics to drive measurable business outcomes.
Key Responsibilities:
Own SEO strategy (technical, on-page, off-page) and AI search visibility (AEO, GEO, LLM platforms)
Implement and manage tracking via GTM and GA4, including end-to-end event and funnel tracking
Optimize website performance, architecture, and landing pages (WordPress or similar CMS)
Build and execute content strategy aligned with search and AI discoverability
Drive backlink acquisition and domain authority growth
Lead social media strategy (LinkedIn-first) and thought leadership initiatives
Optimize lead generation funnels and improve conversion rates
KPIs:
Lead generation, CPL, and conversion rates
Search rankings and AI visibility
Tracking accuracy and reporting quality
Backlinks,
domain authority, and content performance
Social media growth and engagement
Requirements:
Solid hands-on experience with Google Tag Manager and GA4
Expertise in SEO, analytics, and performance marketing
Experience with event tracking, attribution models, and dataLayer
Working knowledge of JavaScript and CMS platforms (e.g., WordPress)
Preferred:
Experience in healthcare marketing
Understanding of patient acquisition funnels and compliance
Exposure to international markets and AI-driven marketing
What Were Looking For: A data-driven, execution-focused marketer who can build scalable growth systems and take full ownership of performance.
Why Join:
Build an AI-first marketing engine
High ownership and direct business impact
Work closely with leadership on growth strategy