About SUYU

SUYU India is India’s first organic, superfood-based skin and haircare brand. Founded in 2022, we are an internet-first D2C brand on a mission to empower the clean beauty revolution. We redefine daily self-care by crafting 100% clean, ethically sourced products powered by nutrient-rich superfoods, superherbs, and adaptogens.

From our highly-rated Astaxanthin Night Elixirs to our Turmeric De-Tan lines, we pride ourselves on delivering transparent, highly effective, and natural radiance to our growing community.

The Role

You will own paid acquisition end to end and be accountable for business outcomes, not just campaign metrics. The role sits close to leadership with high ownership and direct influence on growth decisions.

Responsibilities
Plan, launch and optimise campaigns across Meta Ads, Google Ads and YouTube
Manage budgets for profitable growth; own ROAS, MER, CAC, CPA, CVR and AOV
Build prospecting, retargeting, lookalike and remarketing strategies
Brief and iterate on UGC, video ads and hooks with the creative team
Run structured A/B tests across creatives, audiences, offers and landing pages
Analyse the funnel from ad to checkout, identify drop-offs and drive CRO fixes
Deliver daily,



weekly and monthly reporting with product-level profitability
Track competitors, test current acquisition channels and maintain an experimentation roadmap

Requirements
Hands-on experience with Meta Ads Manager and Google Ads
Working knowledge of GA4, Meta Pixel & Conversions API, and Google Tag Manager
Practical use of Claude and other AI tools for research, analysis, content and automation
Familiarity with Windsor ai or similar reporting/attribution tools
Experience with CRM and marketing automation tools
Solid analytical thinking and comfort working with numbers

Preferred Skincare, beauty or wellness brands · Shopify · influencer and UGC campaigns · CRO and landing-page optimisation

Who We're Looking For

Someone with 2+ years of hands-on experience should be able to analyze data and clearly identify what’s working, what isn’t and why, what to test next, and how to scale profitably.

To Apply

Share your CV along with examples and results from campaigns you have managed.

Work Location: In person

Pay: ₹400,000.00 - ₹450,000.00 per year

Work Location: In person

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