Key Responsibilities
Social Media Marketing: Manage Instagram, Facebook, and other social media platforms, including content planning, posting, reels, stories, and audience engagement.
Meta Ads: Assist in creating, managing, and optimizing Facebook and Instagram ad campaigns to drive website traffic, leads, and online sales.
Performance Marketing: Monitor advertising performance, including ROAS, CTR, CPC, CPM, conversions, and customer acquisition cost.
Content Planning: Coordinate with graphic designers, photographers, and video editors to create engaging saree product content, promotional creatives, and reels.
Influencer Marketing: Identify and coordinate with fashion influencers, saree creators, and micro-influencers for collaborations.
Website & E-commerce Support: Assist with product launches, offers, banners, product descriptions, and promotional campaigns on the website.
SEO & Content Marketing: Support basic keyword research, product page optimization, and website content improvements.
Analytics & Reporting: Track campaign results, website traffic, sales,



and social media engagement using tools such as Meta Ads Manager and Google Analytics.
Campaign Execution: Help plan and execute festive campaigns for Diwali, wedding season, Navratri, and other Indian festive occasions.
Competitor Research: Monitor competitors, market trends, customer preferences, and new digital marketing opportunities in the saree and ethnic wear industry.

Required Skills
Basic understanding of digital marketing and social media platforms.
Knowledge of Instagram, Facebook, and Meta Ads Manager.
Basic understanding of online advertising and e-commerce sales.
Familiarity with Canva, Google Analytics, or similar tools is an advantage.
Positive communication, creativity, analytical thinking, and organizational skills.
Willingness to learn, experiment, and work in a rapid-paced D2C environment.

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits
Adaptable schedule

Work Location: In person

📌 Jr Digital Marketing Executive Inderpura
🏢 Vastra Lady
📍 Inderpura