Company: Proxima Skills Academy

Department: Marketing & Business Development

Location: Bangalore / Onsite

Experience: 2–3 Years

Employment Type: Full-Time

Job Summary

Proxima Skills Academy is looking for a proactive Lead Generation & Marketing Executive to generate quality leads, execute marketing campaigns, manage lead databases, and support the sales team in achieving admission and revenue targets for our skilled training programmes.

Key Responsibilities
Generate qualified leads through digital marketing, social media, online platforms, referrals, and other channels.
Execute and coordinate lead generation campaigns across Google, Meta, LinkedIn, and other relevant platforms.
Manage and optimize marketing campaigns to improve lead quality and conversion potential.
Handle lead management, data cleaning, segmentation, and timely lead distribution to the sales team.
Track campaign performance, cost per lead (CPL), lead quality, and conversion metrics.
Coordinate with the sales team to monitor lead status, follow-ups, and admission conversions.
Maintain lead databases, campaign reports, and marketing MIS using CRM, Excel, and Google Sheets.
Conduct competitor research and identify current marketing opportunities.




Support content planning, social media promotions, email marketing, and WhatsApp campaigns.
Prepare daily, weekly, and monthly lead generation and marketing performance reports.

Required Skills
Knowledge of digital marketing and lead generation techniques.
Familiarity with Google Ads, Meta Ads, LinkedIn, and social media marketing.
Robust analytical, communication, and coordination skills.
Proficiency in Excel, Google Sheets, CRM, and marketing analytics tools.
Ability to analyze campaign performance and improve lead quality.
Experience in education, edtech, training, or service-based industries is preferred.

Qualification Bachelor’s degree in Marketing, Business Administration, or a related discipline. Relevant certifications in digital marketing are an added advantage.

Key Performance Indicators (KPIs)
Number of qualified leads generated.
Cost per lead and marketing campaign ROI.
Lead quality and sales conversion rate.
Campaign performance and database accuracy.
Timely reporting and coordination with the sales team.

Interested candidates can apply with their updated resume.

📌 Lead Generation & Marketing Executive Bengaluru
🏢 Proxima Skills Academy
📍 Bengaluru