Plan and execute marketing campaigns across social media, email, digital advertising (PPC), and content marketing.
Brand Management: Ensure brand messaging and voice remain consistent across all platforms and collateral.
Lead & Sales Generation: Optimize conversion rates, run paid campaigns (Google/Meta Ads), and nurture leads to support sales growth.
Analytics & Reporting: Track key performance indicators (KPIs), analyze performance data using tools like Google Analytics, and report regularly on marketing ROI.
Budgeting: Manage the allocation of the marketing budget efficiently to maximize return on investment.
Cross-Team Collaboration: Work with product, sales, and design teams (or external agency partners) to deliver cohesive projects on time.