Job Title: Performance Marketing Executive

Experience: 23 Years

Department: Marketing Digital / Performance Marketing

Education: MBA in Marketing / Media Management preferred

Job Overview:

We are looking for a Performance Marketing Executive to manage Meta Ads campaigns and drive online sales through quick-commerce platforms such as Blinkit, Zepto, Swiggy Instamart, and Flipkart Minutes.

Key Responsibilities:
Plan and optimize Facebook and Instagram ad campaigns.
Drive product sales and customer acquisition through quick-commerce platforms.
Manage audience targeting, retargeting, and creative testing.
Monitor campaign performance and improve ROAS, CAC, CTR, and conversions.
Coordinate with quick-commerce teams to ensure product availability and campaign effectiveness.
Prepare campaign performance reports and identify growth prospects.

Requirements:
23 years of experience in performance marketing.




Strong hands-on experience with Meta Ads is mandatory.
Knowledge of ROAS, CAC, digital marketing funnels, and campaign optimization.
Quick-commerce or e-commerce experience preferred.
Experience in FMCG, D2C, or consumer brands is an advantage.
Robust analytical skills and a results-oriented approach.

Candidate Preferred.
We are looking for someone who is:
Highly ownership-driven
Data-oriented Commercially sharp Rapid-moving and execution-focused Obsessed with growth and ROI
Success Metrics Success in this role will be measured by:
Improvement in ROAS
Reduction in CAC
Growth in quick-commerce off-take and digital conversions Improvement in campaign efficiency
Overall revenue contribution from digital and quick-commerce channels

📌 Performance Marketing Executive Mumbai (India)
🏢 Rio Innobev
📍 India