About the Opportunity A rapid-scaling digital marketing agency operating across India, we power growth for B2C and B2B brands through data-led performance marketing strategies. We blend creative storytelling with precision analytics, scaling paid media, CRM, and conversion optimization for clients across e-commerce, SaaS, and fintech. Our teams operate with autonomy, agility, and relentless focus on ROI—delivering measurable growth in dynamic, high-impact environments.
Role & Responsibilities
Lead end-to-end performance marketing campaigns across Meta, Google Ads, LinkedIn, and emerging channels—optimizing for CPI, CAC, ROAS, and LTV.
Build and manage scaled acquisition funnels using UTM, GA4, and attribution modeling to unify channel performance insights.
Collaborate with creatives and UX teams to A/B test ad copy, landing pages, and dynamic audiences for maximum conversion lift.
Manage $500K+ monthly ad spend,
allocating budget using predictive modeling and real-time channel performance dashboards.
Partner with sales and CRM teams to align lead gen, retention, and upsell campaigns with business KPIs.
Train junior team members on platform updates, campaign structuring, and bid strategy best practices.
Skills & Qualifications
Must-Have
Meta Ads Manager
Google Ads
Google Analytics 4
UTM Tracking
CRM Integration (HubSpot/Salesforce)
ROAS Optimization
Conversion Rate Optimization
A/B Testing
Preferred
TikTok Ads
Paid Search Automation (Scripting)
Looker Studio or Tableau
Advantages & Culture Highlights
Hybrid work model with core in office days in metro hubs—flexibility meets collaboration.
Quarterly performance bonuses + revenue-sharing for top-performing campaigns.
Quarterly upskilling stipends for Google/Meta certs and tool licenses.