Key Responsibilities
Plan, execute, and optimize advertising campaigns on Blinkit Ads, Zepto Ads, and Swiggy Instamart Ads.
Manage sponsored product ads, search placements, banner ads, and other available advertising formats on quick commerce platforms.
Develop media plans and campaign strategies based on brand objectives, budgets, target audiences, and product categories.
Monitor key performance metrics, including impressions, clicks, CTR, CPC, conversions, sales, ACoS, and ROAS, wherever available.
Optimize campaign bids, budgets, keywords, product listings, and placements to improve campaign efficiency.
Analyze product-wise, city-wise, and platform-wise campaign performance to identify growth prospects.
Coordinate with brand, sales,



and platform account management teams to ensure effective campaign execution.
Track inventory availability, product visibility, pricing, and listing quality to identify factors affecting campaign performance.
Prepare daily, weekly, and monthly performance reports with actionable insights and recommendations.
Manage advertising budgets efficiently and ensure campaigns meet agreed performance targets.
Stay updated on current ad formats, platform features, category trends, and quick commerce advertising opportunities.

📌 Performance Marketing Manager New Delhi
🏢 Sunrise Advertising
📍 New Delhi