About The Reel Store The Reel Store is not a “boost post and hope” agency. We build performance systems. We work with aesthetic-forward brands who offer premium services, and growth-focused businesses and help them turn content into conversions.
We believe: Creative gets attention. Strategy gets clarity. Performance gets revenue. And we take all three seriously.
What You’ll Actually Do
Plan and launch Meta & Google ad campaigns
Set up and optimise WhatsApp lead campaigns & basic automation flows
Analyse performance weekly (CPL, ROAS, conversions - yes, we care about numbers)
Prepare clear, structured performance reports with insights (not just screenshots)
Suggest improvements instead of just reporting problems
Optimise campaigns regularly - targeting, creatives, budgets, funnels
Identify gaps in lead quality and work towards improving conversion rates
Work closely with the content team to improve ad creatives
Think about audience psychology, not just targeting filters
Have minimal but clear client communication to understand business goals, offers, and feedback Basically:
You’ll help turn strategy into revenue.
Requirements
2–3 years of hands-on experience in performance marketing
Strong working knowledge of Meta Ads Manager
Experience managing Google Ad campaigns
Experience handling and optimising significant monthly ad budgets (₹10L+ preferred)
Basic understanding of WhatsApp campaigns / lead funnel logic
Transparent understanding of metrics: CPL, CAC, ROAS, CTR, Conversion Rate
Ability to analyse data and suggest actionable improvements
Comfortable creating structured weekly performance reports
Strong ownership mindset - you don’t wait to be told every step
Basic understanding of funnel strategy (awareness → lead → conversion)
Positive communication skills for minimal but effective client interactions
What you will get
Competitive salary
Direct exposure to real client growth and decision-making
Opportunity to work inside a quick-moving, strategy-first agency
A super cool, ambitious team that actually cares about results
Space to experiment, test, and learn - not just execute tasks
Real learning curve across Meta, Google, and WhatsApp funnels
Clear growth path if you prove your capability
You won’t just “work on ads.” You’ll grow with the system you help build.
📌 Performance Marketing Specialist Hyderabad
🏢 The Reel Store
📍 Hyderabad
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