Key Responsibilities
Plan and manage digital marketing strategies across multiple channels.
Manage and optimize PPC campaigns on Google Ads and Meta Ads.
Monitor campaign performance, budgets, ROI, CPC, CPL and conversion rates.
Develop and execute email marketing campaigns, including audience segmentation, automation, drip campaigns and lead nurturing.
Analyze campaign data and prepare performance reports with actionable insights.
Coordinate with SEO, content, design, sales and development teams.
Manage marketing timelines, campaign deliverables and overall execution.
Identify opportunities to improve lead generation, customer engagement and conversions.
Conduct competitor research, audience analysis and campaign performance reviews.
Track KPIs and ensure marketing activities align with business objectives.
Required Skills
Solid understanding of digital marketing and campaign management.
Hands-on experience with Google Ads and Meta Ads.
Knowledge of email marketing platforms such as Mailchimp, HubSpot or similar tools.
Proficiency in analytics, conversion tracking and performance reporting.
Solid project management, communication and analytical skills.
Ability to manage multiple campaigns and meet deadlines.
Qualifications
Bachelor's degree in Marketing, Business Administration or a related field preferred.
Relevant experience in digital marketing, PPC and email marketing.