Key responsibilities
Website upkeep and governance (primary)
Ad landing pages (primary)
Team and stakeholder leadership
Lead and prioritise work for web developers, designers and content writers (in-house or agency).
Work daily with performance marketing on campaign calendars and landing page needs.
Coordinate with doctors and compliance for medical content and claims (AYUSH advertising norms, Drugs and Magic Remedies Act).
SEO support Make sure every release is SEO-ready: metadata, URL structure, schema and page speed.
Support the SEO team on local center pages and Google Business Profile consistency.
Reporting
Share a monthly dashboard: pages updated, landing pages launched, conversion rates, cost per lead and open issues.
Link landing page performance to enquiries and appointments in the CRM.
Must-have skills
8–10 years in website management, landing pages/CRO or digital marketing, with at least 3 years leading a team.
Proven record of building landing pages that improved conversion rate or cost per lead (portfolio with live examples and numbers required).