Roles and Responsibilities :

Key Responsibilities
Audit existing GTM, GA4, Data Layer, and tracking setup.
Design & implement Server-Side Google Tag Manager (sGTM) architecture.
Configure GA4, Meta Conversion API (CAPI), LinkedIn Conversion API, Google Ads Conversions.
Build first-party data collection and attribution framework.
Implement and optimize Lead, Form, Call, Button Click, Scroll, Download, and Conversion Tracking.
Deploy and manage sGTM infrastructure on Microsoft Azure.
Configure DNS, SSL, Custom Tracking Domains, Logging & Monitoring.
Ensure accurate marketing attribution, event deduplication, privacy compliance, and reporting.

Required Skills Server-Side Google Tag Manager (sGTM)

Google Analytics 4 (GA4)

Meta Conversion API (CAPI)

LinkedIn Conversion API

Microsoft Azure

JavaScript

Data Layer Implementation

Conversion Tracking

Marketing Attribution

Google Ads Tracking

HubSpot Integration

DNS, SSL, Load Balancing

Web Analytics

📌 Senior Marketing Tech Consultant Noida
🏢 Chetu
📍 Noida