Field marketing is about understanding the needs of farmers and building awareness about products through different field Activities.
Working closely with Head - Field Marketing, the Zonal Marketing Manager will be responsible for supporting, monitoring and execution of different field marketing projects. The Zonal Marketing Manager will effectively contribute towards all field promotional activities and product demonstrations in addition to working cohesively with cross-functional teams on day-to-day marketing activities.
Key Individual Accountabilities
Support to implement marketing plans for current product and key existing products
Monitoring the productivity of the marketing plans
To support and guide the zones and regions in developing customized marketing strategies
Planning & execution of cost-effective high impact marketing campaigns & field activities
Supervision & evaluation of field marketing campaigns & activities on fortnight bases
Monitoring & evaluation of Sales Promotional budget on monthly bases
Coordinate and participate in promotional activities,
farmer exhibitions and trade shows
Strengthen Field Assistants engagement and cultivate culture of high performance
Analysis of Field Assistant productivity
Product and Crop Trainings to regional teams
Supervision & analysis of Product Demonstration
Technical Knowledge
Sound Knowledge of agriculture, crop protection, crop nutrients, chemistries and competition landscape
Sound knowledge of crop Agronomy
Knowledge of market changes and forces that influence the Crop Protection business
Product position, performance knowledge
Competencies
Thinks Strategically and Acts Decisively
Agile Towards Change and Innovation
Focused on Achieving Results
Market understanding
Computer Skills Knowledge of MS office (Word / Excel / Power Point)
Key Performance Indicators
Planning, execution and supervision of promotional strategy for the business in line of annual business plan
Improvement in FA productivity
Liquidation of Key focus products
Sales Promotion Budget management