We are seeking a strategic and high-energy Marketing Manager to bridge the gap between creative storytelling and commercial success. In this role, you will be the primary link between Fincity (Sales & Marketing) and Rouzy Tribe (Advertising), ensuring that every campaign is backed by a robust plan and every lead generation effort is synced with sales objectives.
The ideal candidate understands that real estate marketing is not just about beautiful visuals—it's about a meticulously timed production and media plan that drives site visits and conversions.
Key Responsibilities
1. Strategic Marketing Planning
- Develop and execute comprehensive 360-degree marketing plans for luxury residential and commercial projects.
- Design integrated digital strategies (Performance Marketing, SEO, Social Media) and offline initiatives (OOH, Events, Print).
- Create detailed Media Plans to optimize budget allocation across various channels to ensure maximum ROI.
2. Production & Creative Coordination
- Collaborate with Rouzy Tribe to oversee the production lifecycle—from creative briefs to final delivery of films, renders, and digital assets.
- Ensure all advertising collateral aligns with the specific brand positioning and narrative-driven approach of our projects.
- Manage timelines for photoshoots, video production, and site branding materials.
3. Sales Alignment & Synergy
- Act as the vital link between the marketing engine and the Fincity Sales Team.
- Translate marketing data into actionable insights for sales, and conversely, use sales feedback to refine advertising messaging.
- Coordinate lead-flow management and ensure the sales team is equipped with the right marketing tools (Sales Kits, Brochures, Presentations) to close deals.
4. Market Intelligence
- Maintain a deep understanding of the Bengaluru real estate landscape, competitor movements, and emerging micro-market trends.
- Identify unique selling propositions (USPs) for new launches and craft compelling Human-Centric value propositions.
Required Qualifications & Skills
- Experience: 5+ years in Marketing, specifically within the Real Estate sector or an agency handling major real estate accounts.
- Planning Prowess: Proven ability to build complex marketing and media budgets from scratch.
- Production Knowledge: Solid understanding of the creative production process (post-production, color grading, and content delivery timelines).
- Communication: Exceptional coordination skills; you must be able to speak the language of both a Creative Director and a Sales Head.
- Digital Proficiency: Hands-on understanding of lead generation funnels and CRM integration.